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Facebook Ads: Reach customers right in your neighborhood

A budget tailored to small and medium-sized businesses (SMBs), a fully managed campaign by an expert, and hyper-local targeting around your store.

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Why should SMBs invest in Facebook Ads?

Facebook remains one of the most widely used platforms among 35-to-64-year-olds in France—the core customer base for most local shops and services. Put your business in front of the people in your area, with a budget you control and the freedom to pause at any time.

  • 31.5M users in FranceSource: We Are Social / Meltwater, Digital Report France 2026
  • 39 minspent daily on the platformSource: We Are Social / Meltwater, Digital Report France 2026
  • 47% of users are between 35 and 64Source: NapoleonCat, Meta data, August 2026
  • 66% of SMBs have a social media accountSource: Baromètre France Num 2025 (Directorate General for Enterprise / Crédoc)

Facebook Ad Formats

Facebook remains one of the most widely used platforms among 35-to-64-year-olds in France—the core customer base for most local shops and services. Put your business in front of the people in your area, with a budget you control and the freedom to pause at any time.

Image

Ideal for announcing a special offer, grand opening, or event with a single striking photo.

View format →

Video

Ideal for showcasing your expertise or a product in action in about 15 seconds.

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Dynamic Catalog

Ideal for e-commerce: automatically retarget visitors with the exact products they previously viewed on your website.

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Not sure which format to choose?

We will select the right one with you during the recommendation phase.

Get expert advice →

Local targeting: Reach customers near your business

You can precisely target people within your trade area or close to your store. Simply select an address and a radius, or provide a list of cities or postal codes, and then define your audience's age and interests.

  • Set a targeting radius around your trade area
  • Include multiple store locations in a single campaign
  • Define your audience by interests, language, and age
  • Apply exclusions, such as existing customers or out-of-delivery zones

Example: A florist looking to reach 30-to-65-year-olds for Valentine's Day within a 5km radius of their shop in Nantes.

How much do Facebook Ads cost?

The cost of a Facebook ad depends on several factors:

  • Your campaign objective
  • The size of your target area
  • Seasonality and timing

Keep in mind that Facebook uses an ad auction system based on one of the 3 models below.

Estimated costs based on Adintime campaigns, 2022-2026. Amounts excl. VAT, media budget only.
ObjectiveBuying ModelAverage CostRecommended Monthly Budget
Brand AwarenessBuild local visibilityCPMper 1,000 impressions€2 to €5€1,000 to €2,000 excl. VAT
TrafficDrive visitors to your websiteCPCper click€0.40 to €0.70€1,000 to €2,000 excl. VAT
Lead GenerationGet inquiries and callsCPLper lead generated€5 to €10, up to €35 for B2B€1,500 to €3,000 excl. VAT
Recommended starting budget€1,000 / monthRun continuously over several months to give Facebook's algorithm time to learn who to show your ads to. Below this budget, results are difficult to measure.
What our service includes
  • Targeting and ad format recommendations
  • Creation or adaptation of ad creatives
  • Campaign setup and launch
  • Ongoing optimization while live
  • Comprehensive performance report at campaign end

Management fees: Detailed line by line on your quote, before any commitment.

Running Facebook and Instagram campaigns simultaneously

Facebook and Instagram campaigns are managed on the same advertising platform: Meta Ads Manager. You can launch on both platforms at the same time, with independent budget and campaign management.

Instagram reaches a younger demographic, while Facebook primarily appeals to users aged 35 and older. Combining them expands your local audience without necessarily needing to produce extra ad creatives.

How does a Facebook campaign work with Adintime?

  1. 1

    Brief48h

    You fill out the form or give us a call. An expert will get back to you within 48 hours to refine your objectives.

  2. 2

    Recommendation & Quote

    Ad formats, targeting, timeline, and budget, delivered in a detailed, no-obligation quote.

  3. 3

    Creation & Launch

    We prepare the visuals, copy, and campaign setup. You approve everything before it goes live.

  4. 4

    Monitoring & Reporting

    Adjustments are made while the campaign is running, followed by a comprehensive performance report: reach, clicks, and leads.

What SME say about us?

We are committed to supporting every client to ensure a successful end-to-end campaign launch. Whether we connect you directly with the ad network or support you ourselves, the choice is yours. 

Our latest advertisers

Babychou Services
Koro
Nuoma Mutuelle
Transdev
Zoho
Plouhinec
Haut Medoc
Le Havre

Marketing Project

Thank you for the support provided for our SMS campaign project. We were delighted to collaborate with the Adintime team.

Noémie
Veloris FR

Incredible time saver!

Before Adintime, I used to spend hours contacting ad networks one by one to get quotes. The platform allowed me to compare offers and launch my display campaign in just a few clicks. A truly intuitive interface for SMEs.

Sophie
Marketing Director

Tailored support

As we don't have an in-house media agency, I was apprehensive about launching our first radio campaign. The Adintime team guided us from A to Z in choosing local stations. The follow-up is excellent and the results are there.

Marc
Franchise Manager

To go further

Frequently Asked Questions

How much do Facebook Ads cost?

There is no fixed price: Facebook operates on an ad auction system. You pay per thousand impressions (CPM), per click (CPC), or per lead (CPL), depending on your campaign objective. At Adintime, campaigns start at a €1,000 monthly media budget.

Can you target a specific city or a radius around your store?
Do you need a Paid Social (SMA) agency?