One of the first mainstream social media advertising formats is YouTube pre-roll. Indeed, the popularity of this advertising placement was built with the popularity of the platform. The pre-roll has several strengths. The first is without a doubt: keyword research. Being accessible via Google Ads, advertisements are triggered according to the keywords sought by YouTube users, unlike other digital ads.
Take advantage of the pre-roll format to generate repetitions and stay in the minds of your audience. The video format offers vast possibilities that a visual that you can exploit at a controlled cost. Main objective: awareness, traffic, conversion.