BFM Régions

BFM TV Régions or BFM TV's new local news offering. There are 8 new channels:

  • BFM Paris: channel launched on 07/11/2016
  • BFM Lyon métropole: launched on 03/09/2019
  • BFM Grand Lille: the channel has been visible for several years, launching on 08/10/2009
  • BFM Grand Littoral: channel visible since 03/02/2020
  • BFM DICI: launched on 09/03/2021
  • BFM Marseille Provence, BFM Nice Côte d'Azur and BFM Toulon Var: these 3 new channels were launched on 05/07/2021

BFM TV has chosen to create these 8 new channels to inform viewers directly by being closer to them.

These channels offer programmes adapted to the news of a region thanks to a dedicated antenna and a team of journalists in the field. With 3.5 million viewers per week, including 1.1 million per day, advertising on one of BFM TV's regional channels will bring visibility and awareness to your company. The effectiveness of local targeting and the power of TV: the perfect ingredients for a successful TV campaign!

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Budget Excl VAT

4995 € - 18015 €

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Audience

Target

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What are the different programmes on BFM Région?

To help you find out what programmes are available on BFM TV, here is a list of local channels:

  • BFM Paris: 3rd news channel in terms of daily audience in the Ile de France. This news channel broadcasts all the news that takes place in Paris and the Ile de France region (information on the environment, sport, business, jobs, health, etc.). Communication on the Paris channel will enable you to reach 1.8 million viewers each week.
  • BFM Grand Lille: all the news of the city of Lille and its agglomeration are broadcast on this Lille-based channel. It has 515,000 viewers every week.
  • BFM Grand Littoral: this regional channel broadcasts all the news from the Côte d'Opale and Flandre Maritime and has an audience of 556,000 viewers over the period 2020/2021. This BFM TV channel offers sponsorship, which allows you to reach a more precise target with your communication.
  • BFM Lyon: this channel offers continuous news from the city of Lyon (traffic news, local news, weather, sports news as well as all the city's events...). By broadcasting your advert on this channel, you will reach at least 280,000 viewers each week.
  • BFM Alpes du Sud DICI: 2nd news channel in terms of audience in the two departments of 04 and 05. That's 1 in 2 inhabitants who watch this regional channel.
  • BFM Nice Côte d'Azur: by communicating on this local channel in the south, your ad will be seen by many viewers.
  • BFM Marseille Provence: the channel offers a good number of local TV programmes that deal with current affairs in Marseille.
  • BFM Toulon: the channel in the south of France broadcasts local news. Your ads will target a large audience.

Why advertise on one of the BFM Région channels?

There are many advantages in local TV communication:

  • Precise targeting of an audience that covers a wide area
  • TV advertising campaigns have a lower budget than national campaigns

Do not hesitate to make your estimate on line, we will answer you as soon as possible.