From 8 500 € - 20 taxis / 2 weeks campaign excl. tax

Product Details

Audience: B2C
Media: Out of home
Country: France
Region: Auvergne Rhône Alpes
City: Lyon
Objectif: Awareness, Product/service promotion
Media details: Taxi
Oftenly used for: Building your reputation locally, Promoting an event, product or service, Working locally in your catchment area

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Taxi advertising in Lyon

Direct Media

Out of home B2C 8 000 - 10 000 €

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Introduction to the OOH network - Taxi advertising in Lyon

Advertising on Taxi in Lyon is a system of adhesive posters placed on the body of a car. This type of advertising allows an advertiser to target a very local audience travelling on foot, by bike or by car.

It is important to know that a taxi will not share its display surface with other advertisers so as not to impact the retention rate of an advertising campaign.

1 taxi = 1 brand

According to a study carried out by IPSOS, 9 out of 10 people notice an advertisement when it is on a Taxi. Furthermore, 86% of these 9 out of 10 people remember the name of the brand, which makes it a top advertising medium for accelerating brand awareness.

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Your OOH posters at the best rates on Taxi advertising in Lyon

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Audience: B2C
Media: Out of home
Country: France
Region: Auvergne Rhône Alpes
City: Lyon
Objectif: Awareness, Product/service promotion
Media details: Taxi
Oftenly used for: Building your reputation locally, Promoting an event, product or service, Working locally in your catchment area

Taxi advertising in Lyon

How to Launch a Taxi Advertising Campaign in Lyon?

Taxi advertising in Lyon is an effective strategy to reach a mobile urban audience. With taxis constantly navigating high-traffic areas such as Presqu'île, Part-Dieu, and Confluence, this format ensures optimal visibility among pedestrians, drivers, and passengers.

How Much Does a Taxi Advertising Campaign Cost?

The cost of a taxi advertising campaign depends on several factors:

Campaign duration: Short-term campaigns (2 to 4 weeks) are more affordable than long-term placements.
Number of taxis: A larger fleet provides better coverage and increased ad exposure.
Ad format: A full wrap is more impactful but also more expensive than a simple side sticker.
Coverage area: With heavy traffic flow, Lyon is a strategic market for mobile advertising.

Example pricing: A campaign with 50 taxis (100 ad placements) costs an average of €9,000, depending on the format, duration, and number of vehicles used.

Advertising Opportunities with Taxis

Taxis offer multiple options to maximize brand visibility:

Exterior wraps: High-quality adhesive graphics transform taxis into mobile billboards.
Digital window displays (new in 2025): Extends visuals onto rear side windows for even greater impact.

By combining these solutions, your brand benefits from high-frequency and memorable exposure, making taxi advertising a powerful urban marketing tool.