Advertising on Taxi in Lyon is a system of adhesive posters placed on the body of a car. This type of advertising allows an advertiser to target a very local audience travelling on foot, by bike or by car.
It is important to know that a taxi will not share its display surface with other advertisers so as not to impact the retention rate of an advertising campaign.
1 taxi = 1 brand
According to a study carried out by IPSOS, 9 out of 10 people notice an advertisement when it is on a Taxi. Furthermore, 86% of these 9 out of 10 people remember the name of the brand, which makes it a top advertising medium for accelerating brand awareness.
This advertising device on taxis in Lille is responsible with first of all a fleet of 100% electric and hybrid vehicles. But not only that, the advertisements are printed in France with eco-responsible materials, all the devices are recycled at the end of each campaign. Finally, all residual CO2 emissions are offset in a French environmental project.
The advertising network is labelled Ad for Good.
The Lyon advertising network is made up of a fleet of 120 vehicles, i.e. a network of 200 faces available in 4 different formats. The minimum duration of communication is 4 weeks and can extend over several months.
4 formats exist:
The price for a 1-month campaign on the standard 1.5m2 format in Lyon starts from €12,512 excluding VAT (including technical costs).
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