- Out of home
from 24,891€ (including technical costs) excl. tax
Advertising on Taxi allows you to reach a local target of pedestrians, cyclists or motorists in Lille.
When you advertise on a medium such as a taxi, you should be aware that each vehicle is dedicated to a single campaign, so you do not share the vehicle with another advertiser in order to guarantee an excellent retention rate with your target.
According to a study carried out by IPSOS, 9 out of 10 people notice an advertisement when it is on a Taxi. Furthermore, 86% of these 9 out of 10 people remember the brand name, which makes it a top advertising medium to accelerate brand awareness.
The advertising network in Lille is composed of 70 vehicles, i.e. a network of 140 faces.
The minimum duration of an advertising campaign is 4 weeks and can extend over several months.
The price for a 1 month campaign on the standard 1.5m2 format starts from €12,512 excluding VAT (including technical costs).
4 formats exist:
This advertising device on taxis in Lille is responsible with first of all a fleet of 100% electric and hybrid vehicles. But not only that, the advertisements are printed in France with eco-responsible materials, all the devices are recycled at the end of each campaign. Finally, all residual CO2 emissions are offset in a French environmental project.
The advertising network is labelled Ad for Good.