From From €4400 excl.VAT excl. tax

Product Details

Audience: B2C
Media: Out of home
Country: France
Region: Île de France
City: Paris
Objectif: Awareness, Product/service promotion
Media details: Taxi
Oftenly used for: Building your reputation locally, Promoting an event, product or service, Working locally in your catchment area

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Advertising Paris VTC - Caocao Paris

Name: Paris VTC - Caocao Paris
Brand: Paris VTC - Caocao Paris
SKU: 3934
Price: 4400. EUR
Availability: InStock

Direct Media

Out of home B2C 0 - 500 €

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Introduction to the OOH network - Paris VTC - Caocao Paris

Caocao taxi advertising in Paris: Premium visibility in the heart of the capital

To stand out in a saturated urban landscape, taxi advertising in Paris via the Caocao fleet offers a unique opportunity to capture a mobile, high-value audience. With 86% of Impressions (OTS) generated within Paris city limits, this medium serves as a premier tactical solution. It is designed for advertisers looking to align with an eco-responsible, premium image, specifically targeting high-net-worth individuals (HNWI) in the city center and most iconic tourist districts.

The results speak for themselves: an average of 24,800 daily impressions per vehicle and an exceptional 75% ad recall rate. This platform achieves 61% coverage of the 15+ demographic with a 2.4 frequency rate, ensuring maximum message retention.

What advertising formats are available?

The Caocao fleet offers exterior wraps and interior customization to meet your specific communication goals:

Full Wrap: For maximum impact and 360° visibility, turning the vehicle into a true brand ambassador.
Large Sides: A generous lateral format that focuses on aesthetic appeal and message clarity.
Door Sides: A targeted option on the doors for an elegant and repetitive brand presence.
Interior Branding: Cabin personalization and private livery for an immersive brand experience.

Why choose this advertising platform?

Selecting Paris taxi advertising with Caocao means leveraging strategic distribution power:

Strategic & Affinity-Based Visibility: 70% of impressions are delivered in the most prestigious Parisian districts. The platform reaches an active audience, 61% of whom are pedestrians and cyclists, with peak receptivity during the weekend (56% of contacts).
Enhanced Brand Image: By advertising on modern, silent vehicles, your brand aligns with sustainable mobility and high-end service, contributing to a 75% recall rate.
Proven Effectiveness (Case Study): Following the example of the Interhome campaign, deploying 10 full-wrapped vehicles can generate 7.9 million impressions in just a few weeks—perfect for rapidly increasing market share.

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Your OOH posters at the best rates on Paris VTC - Caocao Paris

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Audience: B2C
Media: Out of home
Country: France
Region: Île de France
City: Paris
Objectif: Awareness, Product/service promotion
Media details: Taxi
Oftenly used for: Building your reputation locally, Promoting an event, product or service, Working locally in your catchment area

Taxi advertising in Paris and Ile-de-France region

How to Launch a Taxi Advertising Campaign in Paris?

Taxi advertising in Paris is a powerful way to engage a mobile urban audience. With a fleet of taxis constantly navigating the city's busiest routes, this format ensures maximum exposure to pedestrians, drivers, and passengers alike.