From from 38,500€ excl. tax

Product Details

Country: France
Objectif: Awareness, Product/service promotion
Oftenly used for: Building your reputation locally, Promoting an event, product or service, Working locally in your catchment area

Format panneaux

Advertising Advertising truck

Name: Advertising truck
Brand: Advertising truck
SKU: 3933
Price: 38.500 EUR
Availability: InStock

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Introduction to the OOH network - Advertising truck

Advertising truck: the tactical medium for uncovered zones

An advertising truck stands out as the strategic solution for communicating in "white zones" not covered by traditional outdoor advertising (OOH). This mobile medium offers an unparalleled national or multi-regional presence, reaching a captive audience on major road networks. It primarily targets professionals and "Daily Drivers," with 83% of the audience being active workers. By taking your message to the road, the advertising truck ensures strong brand recall among a demographic primarily composed of men (62%) and the 25-49 age group.

What are the advertising formats?

This platform provides an optimal creative canvas for your brand awareness or product launch campaigns:

The 4sqm rear panel: Head-on visibility directly within the driver's field of vision. (Offer: 150 trucks / 4 weeks for €38,500 excl. tax net media).
Award-winning creative medium: Following the success of the Rosa Park campaign for the rail sector (200 trucks on the A6 highway), this format allows for large-scale, high-impact event marketing.
Extended visibility time: Unlike static billboards, the truck format offers an average of 15 seconds of visibility, which is 3 times higher than fixed displays.

The advantages of advertising on this platform

Choosing an advertising truck delivers concrete benefits to maximize your return on investment:

Record-breaking attention and recall: 86% of individuals state that brands using this medium successfully grab their attention. Its originality is praised by 65% of people, effectively breaking through traditional advertising saturation.
A powerful driver for purchase intent: This medium goes beyond simple visibility; it triggers action. 37% of exposed individuals claim they have already been prompted to buy a product by this type of advertising, with measured purchase intent at 37%.
Coverage of daily routines: With a potential purchase occurring every 2 hours on regular commutes, this medium accompanies consumers throughout their day, reinforcing message relevance at the perfect moment.

Format panneaux

Your OOH posters at the best rates on Advertising truck

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Country: France
Objectif: Awareness, Product/service promotion
Oftenly used for: Building your reputation locally, Promoting an event, product or service, Working locally in your catchment area