Advertising in Bretagne

How much does advertising in Bretagne cost?

Here is an average of prices per media for conducting an advertising campaign in Bretagne . The price may vary depending on the size of the urban area, in this case, referring to Rennes.

1. Outdoor advertising: average budget of €45 to €100 per face, totaling approximately €3,500 to €13,000 excluding taxes.
2. Local TV: average budget of €5,000 excluding taxes.
3. Newspapers and magazines: on average, €500 to €5,000 excluding taxes for a half-page ad.
4. Display advertising: average budget of €5,000 excluding taxes, with a cost per click (CPC) ranging from €0.55 to €2.
5. Social media: average budget of €1,000 to €1,500 excluding taxes.
6. Radio: average budget of €5 to €47 per spot, totaling approximately €350 to €3,290 excluding taxes.

Advertising Displays in Bretagne

If you are looking for an effective way to communicate with locals and visitors in the region, especially in urban areas, advertising displays are a suitable medium and can take various forms to meet your objectives. Among them, we find:

OOH and DOOH

Ideally located in major cities and on main roads, advertising billboards are often used to target motorists and pedestrians, aiming to gain visibility and increase brand awareness. The location allows you to target your audience based on their interests, profession, age, etc., which optimizes the campaign and makes it more effective.

To enhance your advertising campaigns in Bretagne, you can opt for DOOH, the digital version of advertising displays. It involves a digital billboard that displays a 10-second video advertisement. This medium is particularly appreciated for the freedom and creativity it offers in communicating your advertising message. It is highly effective in targeting your audience based on socio-demographic criteria and location. It can serve various objectives such as generating sales and increasing brand awareness.

For example, you can leverage the DOOH network of 5 screens in the cities of Rennes, Cesson Cevigné, Vezin Le Coquet, and Saint Grégoire, which offers:

1. 435,000 vehicles reached in one week
2. 1,140 daily broadcast of the advertising clip
3. A minimum of 3,420 daily broadcasts on the 5 screens

Metro Advertising

Advertising in the metro is a powerful medium to reach a large local and tourist audience. The few minutes of waiting at the station allow passengers to view the advertisement for several minutes, multiple times in different stations. This repetition is highly sought after as it increases brand memorability among the audience.

If you want to advertise in the metro in Bretagne, you can choose the metro network in Rennes to display your ads to thousands of passengers daily.

Bus and Tramway Advertising

Advertising on buses and tramways is an ideal way to reach an audience in city centers and suburbs. This medium targets a mobile audience such as pedestrians and motorists. It allows you to target specific areas within a city, which enhances the campaign's effectiveness.

For example, you can run your advertising campaign on buses in Rennes, with its network of 55 bus lines, serving 170,000 passengers daily traveling from the city center to neighboring municipalities.

TV Advertising in Bretagne

To achieve brand awareness and visibility for your brand, product, or service in Bretagne, TV is the preferred medium. TV has a mass reach, reaching a large number of individuals every day. A TV commercial is also emotionally impactful and can have a real impact on the viewer. If you aim to make an impression on your audience, TV advertising is suitable.

TV advertising in Bretagne can also be more targeted through segmented TV advertising. This innovative approach allows you to target specific audience segments based on various socio-demographic criteria, in addition to selecting the channel on which the ad is aired (often aligned with the interests of the target audience).

Newspaper and Magazine Advertising in Bretagne

To gain loyalty and credibility among your audience, you can advertise in newspapers and magazines in Bretagne. These mediums are powerful tools to reach a local audience and are ideal for targeting potential clients in your region while strengthening your brand image. Additionally, advertisers have the option to choose the most suitable media based on the average age of readership, gender, editorial line, etc., at an affordable cost.

Audio Advertising in Bretagne

To promote a product, event, or raise awareness among your target audience, audio advertising is an appropriate medium. Several channels are available to carry out audio advertising in Bretagne:

1. Radio
2. Podcasts
3. Music streaming platforms
4. Mobile applications

Audio content is highly appreciated by the French audience, with radio and podcasts achieving good results in terms of listenership. Audio advertising is particularly effective in reaching a wide regional audience.

If you want to run an audio campaign in Bretagne, for example, you can create a spot on NRJ, which holds a 2.2% audience share in Brest.