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Rennes is the French city with one of the highest student rates relative to its total population. This omnipresent youth, combined with a tech dynamic driven by the "French Tech" accreditation and the growing attractiveness of the metropolis, creates a unique advertising audience: young, connected, mobile, and open to new brands. The STAR bus network serves the entire Rennes metropolis and constitutes an ideal ground for brands targeting urban 18-35 year olds.
The STAR bus network of Rennes Métropole complements the two automated metro lines to irrigate all neighborhoods, university campuses, and business areas of the metropolis. Its express lines connect university hubs to the city center and commercial zones, daily drawing tens of thousands of students and young professionals. Evening and night lines extend this coverage to also reach the nightlife clientele of bars, restaurants, and entertainment venues.
Technological business zones (Cesson-Sévigné, La Prévalaye) are served by express lines that concentrate a particularly qualified audience of digital and engineering professionals.
Request your bus advertising quote for the STAR network in Rennes.
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