Product Details

Format: Left side bus, Rear bus, Right side bus
Average duration: 7 days, 15 days
Audience: B2C
Media: Out of home
Country: France
Region: Brittany
City: Rennes
Objectif: Awareness, Product/service promotion
Media details: Bus
Oftenly used for: Building your reputation locally, Promoting an event, product or service, Working locally in your catchment area

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Billboard Advertising -
Bus Rennes

Out of home 7 days 15 days B2C

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Introduction to the OOH network - Bus Rennes

Advertising on Rennes buses allows you to communicate in a city full of history, with a lively historical center, as well as in its suburbs. The 78 lines of the Rennes bus network cover 47 municipalities with more than 485,000 inhabitants. Advertising on the buses of Rennes allows you to launch a powerful campaign.

Profile of the target audience of the posters on the Rennes buses :

28 % of 15-29 years old
18,6 % of 30-44 years old
17,3 % of 45-59 years old
15,2 % de SPC*++
33,1 % de SPC*+

*Socio-professional category

The advertising formats on Rennes' buses

The advertising offer on Rennes' buses allows you to communicate on the whole or a part of the fleet of the network:

Back (100×83) - ½ park - 170 posters - 1 week
Back (100×83) - ¼ park - 85 posters - 1 week
Back (100×147,5) - full park - 60 posters - 1 week
Left side - ½ park - 204 posters - 1 week
Left side - ¼ park - 102 posters - 1 week
Right side (152×68) - ½ park - 276 posters - 2 weeks
Right side (152×68) - ¼ park - 136 posters - 2 weeks
Right side (193×68) - full park - 43 posters - 2 weeks

The performance of advertising on buses in Rennes

The network of advertising posters on buses in Rennes allows you to launch an effective communication campaign:

Device	Audience	Coverage	Repetition	Opportunity to see
Back poster - ½ park	216,186	89.68%	27.94	6,039,825
Back poster - ¼ park	206,130	85.51%	14.65	3,019,913
Back poster - full park	209,343	86.84%	16.03	3,355,458
Left side poster - ½ park	220,080	91.29%	33.16	7,298,019
Left side poster - ¼ park	211,286	87.65%	17.27	3,649,010
Right side poster - ½ park	222,549	92.32%	74.12	16,496,195
Right side poster - ¼ park	220,620	91.52%	37.39	8,248,097
Right side poster - full park	196,455	81.49%	16.79	3,299,239

Rates for advertising on Rennes' buses

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Your OOH posters at the best rates on Bus Rennes

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Format: Left side bus, Rear bus, Right side bus
Average duration: 7 days, 15 days
Audience: B2C
Media: Out of home
Country: France
Region: Brittany
City: Rennes
Objectif: Awareness, Product/service promotion
Media details: Bus
Oftenly used for: Building your reputation locally, Promoting an event, product or service, Working locally in your catchment area