Advertising in Rennes

How much does advertising cost in Rennes?

If you wish to advertise in Rennes, you will need to budget an average amount for each media:

1. Outdoor Advertising: Budget ranges from €1,710 to €15,982.65 excluding taxes.
2. Bus Advertising: Average budget of €4,972.50 excluding taxes.
3. Local TV: Average budget of €5,000 excluding taxes.
4. Newspapers and Magazines: On average, the budget ranges from €562.37 to €6,585.30 excluding taxes.
5. Display Advertising: Average budget of €5,000 excluding taxes.
6. Social Media: Average budget ranging from €1,000 to €1,500 excluding taxes.
7. Radio: Average budget of €1,567.52 excluding taxes.

You can advertise in Rennes through various advertising channels.

Creating a billboard advertising campaign in Rennes.

In Rennes, if you aspire to communicate in an impactful way to the local residents and tourists, outdoor advertising presents itself as a relevant and effective solution. Outdoor advertising offers a diverse range of options to achieve your objectives.

- Out-Of-Home (OOH) and Digital-Out-Of-Home (DOOH) Advertising:

OOH billboards, strategically placed in the city's most frequented areas, especially in urban zones and main streets of Rennes, ensure visibility to motorists and pedestrians, boosting your brand's reputation.

DOOH, the digital version of outdoor advertising, allows you to display 10-second video ads, ensuring creative and flexible communication to convey your advertising message in a more original and interactive manner. DOOH targeting is known for its precision and effectiveness, taking into account interests, professions, age groups, etc.

- Advertising in Rennes Metro

The metro is a powerful strategic location in Rennes if you wish to leave a lasting impression on your audience. The metro is a highly effective high-traffic location that allows for a high repetition rate of your ad, ensuring memorability among the target audience due to waiting times at stations.

By choosing advertising in Rennes metro, you can reach thousands of daily commuters and locals.

- Advertising on Rennes Buses

To reach a pedestrian and motorist audience, advertising on the sides of buses is highly effective. Buses cover a large urban area, from the city center to the outskirts of Rennes, ensuring great visibility for advertisers.

Rennes has 78 bus lines serving 47 municipalities and a population of over 485,000 residents. The Rennes bus network offers a powerful opportunity for your outdoor advertising campaign. With wide geographic coverage and a diverse audience, this advertising option allows you to broadcast your message in an impactful and extensive way.

Faire de la publicité TV à Rennes

One of the most powerful advertising channels to achieve visibility, notoriety, and generate sales is TV advertising. Launching your TV advertising campaign in Rennes can reach a mass audience and captivate a large number of individuals.

TV has the advantage of being an impactful medium that evokes emotions, which proves effective among viewers.

TV advertising in Rennes can also be targeted through segmented TV advertising. This innovative approach allows for targeting audience segments based on various socio-demographic criteria, in addition to choosing the broadcasting channel in line with the interests of the target audience. It's a unique opportunity to precisely reach your audience in Rennes and achieve your objectives in an effective and impactful manner.

La publicité dans la presse locale à Rennes

Press advertising is the preferred medium for advertisers wishing to strengthen customer loyalty and credibility. Press advertising is a powerful local lever that allows you to reach a precise and targeted audience, delivering the right message to the right audience.

Indeed, press advertising in Rennes allows you to choose the most suitable media for your target audience, taking into account criteria such as the average age of readers, gender, editorial line, and topics covered, all at an affordable cost.

Faire de la publicité audio à Rennes

Immerse yourself in the heart of Rennes by opting for audio advertising, an ideal way to promote your products, services, events, or increase your visibility among your target audience. In this Breton city, several channels are available for audio advertising, such as radio, podcasts, music streaming platforms, and mobile applications.

Audio content is highly appreciated by the residents of Rennes, and media such as radio and podcasts show remarkable audience ratings. Through audio advertising, you have the opportunity to effectively reach a large regional audience, conveying your message in a captivating and effective way.

For a successful audio campaign in Rennes, consider airing commercials on popular local stations such as NRJ, which records a significant audience share in Brittany, particularly 2.2% in Brest. It's an opportunity to increase your visibility and establish a strong connection with your audience in this dynamic and thriving city.