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Advertising in Quimper
Quimper is a city located in the Brittany region. It is famous for its cultural heritage and landscapes. It is home to 63,473 inhabitants and attracts thousands of visitors every year. You can reach both the local population and the visitors.
Advertising in Quimper is an opportunity to give visibility to your brand, product, or service. You have the option to run your campaign using various mediums such as radio, display advertising, traditional billboards, and even on buses.
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How to advertise in Quimper ?
Advertising rates in Quimper
How much does advertising in Quimper cost?
If you wish to advertise in Quimper, you will need to budget an average of:
- Outdoor Advertising: Average budget ranging from €868.64 to €3,994.65 excluding taxes.
- Local TV: Average budget of €5,000 excluding taxes.
- Newspapers and Magazines: On average, for a ½ page ad: €500 to €5,000 excluding taxes.
- Display Advertising: Average budget of €5,000 excluding taxes.
- Social Media: Average budget ranging from €1,000 to €1,500 excluding taxes.
- Radio: Average cost per spot ranges from €5 to €47, resulting in an average budget of €350 to €3,290 excluding taxes.
The advertising options in Quimper include various advertising formats.
Running an Advertising Campaign in Quimper
To advertise in Quimper, you have several effective advertising solutions.
One of the most efficient and popular methods is through outdoor advertising or "affichage." With various formats like 2m2, 8m2, or 12m2 billboards, outdoor advertising offers a diverse range of options to reach pedestrians in the city center, as well as motorists near city centers or in the outskirts. In Quimper, you can choose the Multi-réseau with 22 8m2 faces for an impactful campaign.
Another effective outdoor advertising option is on buses, providing advertising spaces on the right, left, and rear sides of the buses. This method allows you to target both motorists and pedestrians, covering the city center and its surroundings to enhance your brand's visibility.
The bus network in Quimper comprises 6 lines with 664 daily stops, ensuring optimal visibility in the historic center, the city, and its surroundings. You can advertise for periods of 7 days or more, making it an effective way to reach a diverse local audience and strengthen your presence in the region.
Television Advertising in Quimper
For reaching a broader audience, you can also opt for television advertising in Quimper. TV is a powerful medium that provides high visibility for your brand, product, or service. It's ideal for reinforcing brand recall through repeated exposure to your advertisement.
For TV advertising in Quimper, you have two options:
- Advertise on a local channel
- Opt for segmented advertising
Digital Advertising in Quimper
To strengthen your online presence, digital advertising through display ads and social media is essential.
Display advertising is highly appreciated for its wide range of formats and creativity it allows in ad creation (videos, gifs, photos, etc.). Additionally, it offers precise targeting based on socio-demographic criteria and more, such as interests, professional situation, online behavior, etc. It is well-suited for achieving visibility and driving traffic to a website.
Social media platforms are also very powerful for advertising. They enable interactivity between the ad and the audience through likes, shares, and comments, which can boost visibility significantly. Social media also provides precise targeting based on age, gender, and interests.
Both of these advertising options are suitable for all budgets. Another advantage they share is real-time performance measurement, allowing you to optimize your campaigns for better results.
Advertising on Local Radio in Quimper
Radio is the second most appreciated media by the French, with over 39 million listeners daily. It is an impactful medium that enhances ad recall through repetition.
Radio helps you gain notoriety among your target audience and is adaptable to all budgets.
For instance, you can run a radio campaign in Quimper through the Chérie FM radio station, which attracts 17 million listeners every day across France.