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To advertise in Brest
Discover the opportunities of advertising in Brest, a dynamic city located in Brittany. Brest is renowned for its maritime heritage and tourist appeal. With a population of over 139,456 inhabitants in 2023, Brest offers an interesting local market to execute your advertising campaign.
As an economic and cultural hub of the region, Brest is home to various businesses, educational institutions, and cultural events.
This makes it an ideal place to communicate with a diverse and engaged audience. Brest also offers a variety of advertising channels to effectively reach your target audience.
Other advertising methods in Brittany
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Advertising methods by region
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How to advertise in Brest?
Advertising rates in Brest
How much does advertising in Brest cost?
If you wish to advertise in Brest, you will need to budget an average amount for each media:
- Outdoor Advertising: The average budget ranges from €1,815.75 to €22,516.80 excluding taxes.
- Bus Advertising: The average budget ranges from €2,316 to €3,912 excluding taxes.
- Local TV: Average budget of €5,000 excluding taxes.
- Newspapers and Magazines: On average, for a ½ page ad: €500 to €5,000 excluding taxes.
- Display Advertising: Average budget of €5,000 excluding taxes.
- Social Media: Average budget ranging from €1,000 to €1,500 excluding taxes.
- Radio: Average cost per spot ranges from €5 to €47, resulting in an average budget of €350 to €3,290 excluding taxes.
Advertising options in Brest
Running an Advertising Campaign in Brest
You can advertise in Brest through various advertising methods.
For instance, you can run an outdoor advertising campaign in Brest. It is an excellent way to reach a targeted area, be it large or small. Outdoor advertising is a powerful medium for achieving visibility and brand recognition.
You can opt for an outdoor advertising campaign in the streets of Brest to reach a local and mobile audience.
Another effective approach is advertising on buses in Brest. With this method, you can target pedestrians and motorists alike. Advertising on buses allows you to cover both the city center and the outskirts. Brest's bus network comprises 17 lines serving 1,484 stops daily, reaching over 52,000 passengers each day.
Television Advertising in Brest
Television is an impactful medium that can broadcast your advertising campaign widely across Brest. It is effective in gaining visibility and brand awareness among your target audience. Moreover, there are solutions available for precise audience targeting through segmented TV.
This technology enables you to segment your audience based on various criteria, such as age, gender, interests, online behavior, etc. With this approach, you can optimize your campaigns to deliver the right message to the right audience at the right time.
Advertising in Local Press in Brest
To establish credibility and foster audience loyalty, the press is a valuable medium not to overlook. This medium has been an authoritative presence in France for decades. Hence, having an advertising insert in a newspaper or magazine in Brest can lend credibility to your brand or product.
The press is an effective lever as it allows you to disseminate your advertisement to your target audience through efficient segmentation. You can target your audience with various selection criteria, such as the age and gender of the readers, their interests, thematic preferences, and the editorial line of the newspaper or magazine, etc.
By doing so, you can optimize your campaign and make it more effective and impactful.
Advertising in a Local Radio in Brest
With over 39 million listeners every day, radio is the second most popular medium in France. Integrating a radio advertisement spot into your campaign in Brest can be highly advantageous. Radio is effective in promoting a product, an event, or driving traffic to your store or website.
It is a flexible medium that allows you to target a specific audience while accommodating all types of business budgets.