Product Details
- Sub-distribution
- Rennes
- Public
- Children, Men, Women
- Audience
- B2C
- Location
- Local
- Type of event
- Street marketing
- Media details
- Bike
Marketing bike in Rennes: sustainable visibility in the heart of the Breton capital
In a city like Rennes, which is resolutely focused on green mobility, the chauffeured marketing bike offers unprecedented proximity to the public. This eco-friendly MOOH (Mobile Out-of-Home) medium strategically covers the city center, from Place de la Mairie to the pedestrian streets surrounding the Parlement de Bretagne. With a fleet of 40 vehicles generating 50,000 estimated OTS per day per bike, this platform ensures maximum exposure to a dynamic urban audience that is highly receptive to eco-responsible brand values.
What are the advertising formats?
The marketing bike provides high-impact exterior branding formats and bespoke activation solutions:
- Rear format: A tactical display for effective visibility among pedestrian and vehicle traffic flows in the city center. (Offer: 1 bike / 2 weeks for €2,750 excl. tax).
- Full covering: A spectacular total wrap for complete visual dominance within the urban space. (Offer: 5 bikes / 2 weeks for €7,100 excl. tax).
- Display and privatization: Hourly options for street marketing operations, sampling, or event-based shuttles throughout Rennes.
The advantages of advertising on this platform
A marketing bike in Rennes strengthens the impact of your campaigns through key strategic and environmental advantages:
- An eco-friendly brand image: This medium saves 2 tons of CO2 for every 10,000 km traveled. Equipped with blankets and windows to handle the local weather, it ensures premium and responsible communication 365 days a year.
- Strategic urban agility: The bike moves freely through pedestrian zones and historic districts unreachable by traditional media, ensuring a presence at the very heart of the busiest consumer areas.
- A memorable experience driver: Much like the campaigns executed for Celio, this medium encourages interaction. Full vehicle customization turns every trip into an immersive, friendly, and impactful brand experience.
