- Children, Men, Women
- Type of event
- Street marketing
The advertising bicycle is a mobile display mounted on the fairing of an elongated bike. The principle of this geo-localized marketing technique is to print the advertisement on the fairing of the bicycle and to drive it through the areas most frequented by the advertiser's target audience. The dynamic and proximity concept of this medium allow the advertiser to reach his core target audience in an original and impactful way. With an innovative and warm design, the 3 meters long and 1-meter-high advertising bike has already generated +9 000 discussions after 700 operations.
Opting for the Lyon advertising bike allows a brand to gain visibility by riding through the streets of Lyon. The visuals chosen by the advertiser are displayed all along the vehicle's route. The design of the bicycle with the features of sports cars brings attraction to the people who frequent the routes. It ensures a non-intrusive advertising approach. The device is eco-responsible since the bike is human-powered, guaranteed zero pollution.
With this device, the system of street marketing in Lyon takes a playful and entertaining tone. This increases the chances of converting passers-by into buyers. The advertiser can also customize the bike route to best serve its catchment area and win over its target audience.
With an area of 47.87 km² and 578,635 inhabitants, Lyon is a commercial and touristic city with a young and very active population. The city welcomes 6 million tourists per year. Its population is composed of 13% students, 9.7% foreigners and about 50,000 expatriates, most of whom are young graduates or young executives.
Lyon has several districts, the most popular of which are: