Product Details
- Sub-distribution
- Toulouse
- Public
- Children, Men, Women
- Audience
- B2C
- Location
- Local
- Type of event
- Street marketing
- Media details
- Bike
Marketing bike in Toulouse: dynamic visibility in the heart of the Pink City
To stand out in the Toulouse metropolitan area, the chauffeured marketing bike offers an agile and sustainable communication solution. This innovative MOOH (Mobile Out-of-Home) medium moves freely between Place du Capitole and the busy shopping streets of the city center. With a fleet of 40 vehicles generating 50,000 estimated OTS per day per bike, this platform ensures maximum exposure to an active urban, student, and tourist audience, reaching consumers exactly where they are.
What are the advertising formats?
The marketing bike offers high-impact exterior branding formats and event-based activation solutions to shine throughout Toulouse:
- Rear format: A tactical and effective display designed to capture attention within urban traffic flows. (Offer: 1 bike / 2 weeks for €2,750 excl. tax).
- Full covering: A spectacular total wrap for complete visual dominance in the streets of Toulouse. (Offer: 5 bikes / 2 weeks for €7,100 excl. tax).
- Display and privatization: Hourly options to use the vehicle as a VIP shuttle, a sampling tool, or for customizable team-building operations.
The advantages of advertising on this platform
A marketing bike in Toulouse adds a human and ecological dimension to your communication campaigns:
- Strong eco-friendly commitment: This medium saves 2 tons of CO2 for every 10,000 km traveled. Equipped for all seasons (blankets, windows), it conveys a modern and committed brand image to the local community, 365 days a year.
- Strategic urban accessibility: The bike reaches pedestrian zones and historic districts inaccessible to traditional media, ensuring immediate proximity to consumers in key commercial areas.
- Powerful brand recall: Following the success of campaigns like Celio, this medium encourages direct interaction. Full vehicle customization turns every trip into a memorable and friendly street marketing operation.
