Toulouse is a municipality in southwestern France, and it is the capital of the Occitanie region. It is the 4th most populated city in France with 486,000 inhabitants and a population density of 4,115 inhabitants/km². The population of Toulouse is largely composed of young people: 31.9% fall into the age group of 15 to 29 years, with over 100,000 students registered there. Being a very active and pleasant city, Toulouse attracts both tourists and investors. In 2020, more than 10,700 businesses were created there, 38.8% of which were in the commerce, transport, accommodation, and restaurant sectors.
Advertisers who use billboards in Toulouse successfully reach their target audiences thanks to the diversity of the population and the dynamism of the city.
Key figures about the city of Toulouse
- 18.1% of Toulouse residents belong to the CSP+ category
- Over 5 million visitors per year are recorded at the city's tourist office
- 51.2% of the population travel to work by car, van, or truck
- 19% of the population are students
Toulouse is the European capital of aerospace and space industries. This sector is the driving force of the region's economy, creating 86,000 jobs and generating over 50 billion euros in turnover. The city is also historically rich in architectural heritage and gastronomic specialties. Regular festivals, cultural events, and sports meetings are organized here, attracting thousands of participants from across Europe. This is why billboard advertising in Toulouse is ideal for reaching a large number of people.
Which billboard formats to choose for advertising in Toulouse?
To help advertisers run an impactful advertising campaign in Toulouse, the following billboard formats are available in the city:
- Bus advertising is aimed at urban audiences along routes such as pedestrians, motorists, and travelers.
- Metro advertising attracts public attention in stations, especially workers and students.
The advertising network of bus and tramway lines
The Toulouse metropolitan area is served by 146 bus lines with 62.3 million passengers annually. Advertising posters can be placed on the rear, right side, and left side of buses, allowing for widespread communication throughout the city. Advertising campaigns typically run for 7 days. Toulouse's public transport network also includes 2 metro lines carrying 430,000 people per day, and 2 tramway lines transporting 30,000 passengers daily. For more information on advertising poster specifics and rates, request a quote on our dedicated page for bus and tramway advertising panels in Toulouse.
