Product Details

Format: Left side bus, Rear bus, Right side bus
Average duration: 7 days, 15 days
Audience: B2C
Media: Out of home
Country: France
Region: Occitanie
City: Toulouse
Objectif: Awareness, Product/service promotion
Media details: Bus
Oftenly used for: Building your reputation locally, Promoting an event, product or service, Working locally in your catchment area

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Billboard Advertising -
Bus Toulouse

Out of home 7 days 15 days B2C

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Introduction to the OOH network - Bus Toulouse

Toulouse, also known as "the pink city," has a population of over 500,000 inhabitants and over 1.3 million if we count the urban area, making it the fourth largest city in France. Known for its rich heritage, the city attracts millions of visitors each year. It is a dynamic city that houses a large number of students and numerous corporate headquarters. Toulouse is well-served by public transportation, especially its bus network.

Here are some figures:

Frequency of buses every 5 to 9 minutes.
46 served municipalities.
62 bus lines.
5,966 bus passages per day.
In 2019, Toulouse buses covered 25.8 million kilometers with 65.3 million validations.

Advertising on buses is an ideal medium to cover both the city center and the outskirts. You can communicate on the sides, front, and back of buses for a period of 7 days or more. Advertising on Toulouse's public transportation is an excellent way to reach a diverse and mobile target audience. Advertisers will have an impact on both pedestrians and drivers, making it the ideal medium to reach a wide local audience.

Advertising Formats on Toulouse Buses

1/2 rear panel (100x83) - 85 panels - 1 week
1/2 rear panel (100x147.5) - 100 panels - 1 week
Full rear panel (80x120.5) - 154 panels - 1 week
1/2 rear panel (80x120.5) - 77 panels - 1 week
1/2 left side panel - 172 panels - 1 week
1/4 left side panel - 86 panels - 1 week
1/2 right side panel - 260 panels - 2 weeks
1/4 right side panel - 130 panels - 2 weeks
1/6 right side panel - 87 panels - 2 weeks

Performance of Advertising on Toulouse Buses

	Audience	Coverage	Repetition	ODV	GRP
Front of bus (1/2 of fleet)	611,481	84.22%	23.03	14,085,204	1,940
Right side of bus (1/2 of fleet)	587,858	80.96%	20.16	11,851,548	1,632
Left side of bus (1/3 of fleet)	622,508	85.74%	13.05	8,121,397	1,119
Back of bus in the metro area (full fleet)	574,915	79.18%	9.07	5,213,627	718
Back of bus in the city center (full fleet)	592,687	81.63%	10.28	6,095,129	839
Back of bus (full fleet)	567,889	78.21%	8.67	4,923,981	678

Pricing for Advertising on Toulouse Buses

Submit your quote request to find out the pricing for advertising spaces on Toulouse buses.

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Your OOH posters at the best rates on Bus Toulouse

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Format: Left side bus, Rear bus, Right side bus
Average duration: 7 days, 15 days
Audience: B2C
Media: Out of home
Country: France
Region: Occitanie
City: Toulouse
Objectif: Awareness, Product/service promotion
Media details: Bus
Oftenly used for: Building your reputation locally, Promoting an event, product or service, Working locally in your catchment area