Product Details

Media: Classic
City: Paris
Oftenly used for: Building your reputation locally, Making my brand known, Promote products or services, Target one or more locations with precision

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Billboard Advertising -
Advertising on the Paris Tramway

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Introduction to the OOH network - Advertising on the Paris Tramway

Advertising on the Paris Tramway

The Île-de-France tramway lines, from T1 to T13, constitute a network that serves the peri-urban municipalities and the inner suburbs of Paris. Visible from the street, the tramway is an outdoor advertising medium that combines the advantages of mobile outdoor displays (vehicle sides) and interior displays (passenger spaces within the cars). A format that complements the underground metro, reaching residential suburban audiences that are often difficult to target otherwise.

The Tramway: A Proximity Medium

Unlike the underground metro, the tramway operates on the surface. Its advertising is visible not only to the passengers on board but also to all pedestrians, motorists, and residents along the lines. It is a mobile outdoor medium that generates both internal contacts (captive passengers) and external contacts (residents, passersby), multiplying the natural reach of each placement.

The Paris region tramway network serves municipalities in the inner and outer suburbs: Bobigny, Saint-Denis, Vincennes, Villejuif, Issy-les-Moulineaux, Clamart, Versailles, Massy—all residential hubs with high potential for local brands, mass-market retail, and proximity services.

Available Formats on the Tramway

Exterior Tram Wrapping: Sides and rears of the tram cars, visible from the outside throughout the entire journey. Several square meters of surface area in motion through the streets of the Paris suburbs.
Interior Displays: Advertising spaces within the passenger lounges of the tram cars. Captive exposure throughout the duration of the trip.
Tram Stops: Bus-style shelters and stop shelters along the lines. Static visibility within the residential areas served.

For Which Advertisers?

Mass-market retail and food: Presence at the heart of residential catchment areas.
Real estate and property development: Proximity communication in the municipalities served.
Proximity services (banking, insurance, telecom, health).
Brands with a network of points of sale in the Paris suburbs.

Request your quote to build your tramway campaign plan in Île-de-France.

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Your OOH posters at the best rates on Advertising on the Paris Tramway

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Media: Classic
City: Paris
Oftenly used for: Building your reputation locally, Making my brand known, Promote products or services, Target one or more locations with precision