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Station advertising
Station advertising refers to the advertising displays located inside train or metro stations. It is a highly effective medium because people spend a lot of time there while waiting for their transport. With more than 10 million travelers every day, stations allow brands to reach a very large audience. Since passengers often see the same posters during their daily commutes, they remember them better. To find out more about station panels and rates, request a quote for the display of your choice.
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Why advertise in train stations?
Train stations are highly strategic locations for brands for two main reasons:
- Dwell time: On average, travelers spend 40 minutes in transit and stations. This is a time when they are available to look at the posters around them.
- Reach: It is an ideal medium for national campaigns (to reach all of France) but also local ones (to attract customers to a shop right next to the station).
What advertising formats can be found in stations?
You can display your messages in different ways depending on your needs:
Classic display:
- 2m²: These are the standard panels located in corridors or on platforms, often backlit for eye-level visibility.
Large format display
- 4x3 Panels: These are the very large billboards often seen on the platforms.
- XXL Tarpaulins: These are giant posters that can cover an entire wall or a station facade.
Digital advertising (DOOH)
These are LED screens found:
- On station platforms
- In large entrance halls
- They allow for the broadcasting of short videos or moving images
Station wrapping and experiential
- Station wrapping: Pillars, escalators, or entire walls can be covered with advertising visuals.
- Experiential setups: This allows for the installation of stands or giant objects in the hall to surprise travelers.
How much does advertising in a station cost?
The price is not fixed; it depends on several criteria:
- Duration: Is it for a week or a month?
- Traffic: The busier the station, the higher the rate may be.
- Location: A poster in the main hall costs more than one at the end of a platform.
- Format: A full wrapping in the station hall generally costs more than a 2m² advertising panel in a corridor.
It changes according to the duration of your campaign, the number of people passing through the station, the exact location, and the size of the chosen panel.
How to book advertising in a station?
The process is simple and takes just a few steps:
- Browse the advertising offers available on Adintime
- Select the offer that best fits your project
- Send a quote request via our form
- An advisor reviews your file and contacts you within 48 hours
Do not hesitate to contact us to obtain a personalized quote.
Examples of advertising campaigns in stations
Many famous brands use this medium:
- Netflix: To announce new seasons of its series.
- Nike and Apple: To showcase their new models with large format photos.
- Cinema: To promote films right from the station entrance.
Here are some image illustrations of advertising setups in stations:
Photo credit: MEDIATRANSPORTS
Station vs. Metro advertising: what is the difference?
FAQ (Frequently Asked Questions)
How much does advertising in a station cost?
You should generally expect a budget of a few thousand euros for an effective campaign.
Can I advertise in all stations?
Yes, the network covers both regional stations and major Parisian hubs.
Which station is the busiest?
It is Gare du Nord in Paris, which is the largest station in Europe. It welcomes an average of 700,000 travelers per day according to SNCF Gares & Connexions data from Open Data 2024-2025.
What is the duration of a station campaign?
The standard duration is one full week, so generally 7 days, but it is possible to run longer campaigns.