Tours is an urban area located among the most famous castles in the Loire Valley. Tours has a population of 138,679 inhabitants over 685 km². It is a lively urban city offering an exceptional living environment. Tours has an extensive public transportation network with buses and trams serving 7 municipalities. This network represents a great opportunity for advertisers wishing to reach a local and mobile pedestrian audience. Advertising on buses and trams in Tours can provide high visibility to a specific target audience.
The bus and tram network in Tours in a few numbers:
Buses:
Rear - 1/3 of the fleet - 62 panels (100 x 83) - 1 week
Left sides - 1/3 of the fleet - 61 panels (275 x 68) - 1 week
Right sides - Entire fleet - 71 panels (193 x 68) - 2 weeks
Trams:
Interior - Entire fleet - 84 panels (34 x 59) - 28 days
| Audience | Coverage | Repetition | ODV | GRP | |
|---|---|---|---|---|---|
| Rear buses (1/3 of the fleet) | 210,042 | 81.22% | 13.78 | 2,893,742 | 1,119 |
| Left sides buses (1/3 of the fleet) | 212,096 | 82.02% | 14.44 | 3,063,347 | 1,185 |
| Right sides buses 193 (entire fleet) | 223,517 | 86.43% | 28.11 | 6,283,829 | 2,430 |
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