Product Details
- Sub-distribution
- Nantes
- Public
- Children, Men, Women
- Audience
- B2C
- Media
- Ecological, Evenemential
- Type of event
- Advertising Bike
- Media details
- Bike
Marketing bike in Nantes: sustainable visibility in the heart of the city
In a city like Nantes, renowned for its dynamism and spirit of innovation, the chauffeured marketing bike stands out as a highly agile communication tool. This eco-friendly MOOH (Mobile Out-of-Home) medium penetrates the very heart of Nantes, from the historic Bouffay district to Place Royale. With a fleet of 40 vehicles generating 50,000 estimated OTS per day per bike, this platform guarantees unparalleled proximity to an urban, creative, and engaged audience.
What are the advertising formats?
The marketing bike offers premium display solutions and customization options to maximize your local impact:
- Rear format: A tactical display ideal for capturing the attention of pedestrians in dense commercial areas. (Offer: 1 bike / 2 weeks for €2,750 excl. tax).
- Full covering: A total wrap to transform the bike into a spectacular and memorable brand ambassador. (Offer: 5 bikes / 2 weeks for €7,100 excl. tax).
- Display and privatization: Bespoke solutions for street marketing operations, event shuttles, or sampling available on an hourly basis.
The advantages of advertising on this platform
Choosing a marketing bike in Nantes combines advertising performance with eco-responsible values:
- Concrete environmental commitment: This medium saves 2 tons of CO2 for every 10,000 km traveled. Equipped with windows and blankets for passenger comfort, it enhances your brand image through its innovative and sustainable nature year-round.
- Access to key areas: The bike moves freely through pedestrian sectors and historic districts unreachable by traditional media, ensuring optimal coverage of the most popular locations in Nantes.
- Immersive brand experience: Much like the success of the Celio campaign, this medium encourages direct physical interaction. Full vehicle customization creates a unique and memorable moment of engagement between the brand and its audience.
