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Product Details

Format: Classique, Sponsoring
Topic: Generalist
Language: French
Audience: B2C
Media: Audio
Country: France
Region: Auvergne Rhône Alpes, Bourgogne Franche Comté, Brittany, Centre Val de Loire, Corse, Grand Est, Hauts de France, Normandy, Nouvelle Aquitaine, Occitanie, PACA, Pays de la Loire, Île de France
Objectif: Product/service promotion
Media details: Radio
Spot duration: 10 seconds, 30 seconds
Oftenly used for: Generate traffic in the point of sale, Promote products or services

Radio advertising France Bleu

Audio B2C 0 - 500 €

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Introducing audio advertising France Bleu

France Bleu is the network of local public radio stations in France. With its 44 radio stations throughout the country, it is the global medium of proximity that covers all the news and initiatives of a city, a department, or a region. As radio advertising is limited on the Radio France group's stations, the small amount of advertising space allows the advertiser's message to emerge more clearly.

Advertising on France Bleu radio is one of the best ways to reach a local target, especially if it is women aged 65 or more, as they make up half of the channel's audience. It is also an excellent media to promote an event in a locality or region to reach a large targeted audience.

A few figures on the radio :

5th radio station in the 6am-9am time slot in PDA*.
4th radio station in France in PDA in the 9am-12pm slot*.
2.7 million daily listeners*.
32 million visits per month to francebleu.fr and the ICI app by France Bleu and France 3**.

See the list of available cities in the quote request form above.

Sources:

*Source Médiamétrie, EAR-National, LV, 5h-24h, 13+, janvier-mars 2023

**Source AT Internet, janvier 2023

France Bleu radio advertising offer

Classic advertising: the format of a radio advertising spot is very short. Broadcast during commercial breaks, this type of advertising is ideal for carrying out a local communication campaign (promoting an offer, communicating about the opening of a shop, etc.).
Tailor-made advertising: depending on your needs and your targeting, tailor-made systems can be proposed.
Radio sponsorship: this allows an advertiser to be associated with a program or a column on Radio France Bleu in the form of an 8-second maximum quote.

Would you like to run a local or national radio advertising campaign on France Bleu?

Request a quote to obtain the rates for a radio spot on France Bleu.

Audio Advertising France Bleu

Get the best rates for audio advertising. Our team of media experts will work on your quote request as soon as we receive it. We will negotiate the best conditions for you to buy advertising space directly from the advertising agencies.

Product Details

Format: Classique, Sponsoring
Topic: Generalist
Language: French
Audience: B2C
Media: Audio
Country: France
Region: Auvergne Rhône Alpes, Bourgogne Franche Comté, Brittany, Centre Val de Loire, Corse, Grand Est, Hauts de France, Normandy, Nouvelle Aquitaine, Occitanie, PACA, Pays de la Loire, Île de France
Objectif: Product/service promotion
Media details: Radio
Spot duration: 10 seconds, 30 seconds
Oftenly used for: Generate traffic in the point of sale, Promote products or services

FAQ - ICI (France Bleu)

Why advertise on ICI (formerly France Bleu)?

ICI is a local radio network that helps advertisers reach regional audiences through its 44 local stations across France. Its less cluttered advertising environment improves message recall and campaign effectiveness.

What is the cost of an advertising campaign on ICI?

Advertising campaigns on ICI generally start from €1,000 excluding VAT. Pricing depends on the selected region, campaign duration, number of broadcasts, and communication objectives.

What advertising formats are available on ICI?

ICI offers 10- and 30-second radio spots, sponsorship opportunities, and customized advertising operations. These formats can support awareness, promotional, and traffic-generation objectives.

What audience can advertisers reach through ICI?

ICI reaches around 2.7 million daily listeners and benefits from strong digital audiences. Its local focus allows advertisers to connect with highly engaged regional consumers.

What marketing objectives can be achieved with ICI advertising?

Advertising on ICI is effective for increasing brand awareness, driving store traffic, promoting events, and supporting product launches within targeted local or regional markets.