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Introduction to La Cour des Grands advertising media

La Cour des Grands is an agency specializing in street marketing, offering innovative and eco-friendly advertising solutions such as bicycles, backpack billboards, trailers, and TukTuks. LCDG leverages cycle logistics as a dynamic and effective communication channel. With a fleet of 122 bicycles spread across France and Brussels, it provides local advertising campaigns that stand out due to their minimal environmental impact.

Advertisers at La Cour des Grands

La Cour des Grands primarily targets companies that are aware of their social responsibility and seek to promote their brand ethically. Bicycle advertising reaches an urban and eco-conscious audience in city centers, making it perfect for local brands or initiatives aiming to boost their visibility responsibly. This strategy is particularly appealing to local players eager to positively impact their community while enhancing their environmental commitment.

Opportunities for Advertisers

La Cour des Grands offers advertisers a novel and memorable advertising medium, as mobile advertising is noted to be five times more effective than static displays. Bicycle campaigns provide increased visibility in high-traffic areas, ensuring direct interaction with the target audience. The diverse formats of available advertising media, such as cargo bikes and XXL trailers, provide campaign flexibility and make this an ideal solution for impactful and environmentally respectful communications.

Île de France

Nouvelle Aquitaine

Auvergne Rhône-Alpes

Hauts de France

Grand Est

Provence Alpes Côte D'azur

Centre Val de Loire

Bretagne

Bourgogne Franche Comté

Normandie

Pays de la Loire

Occitanie

Case Study: Citiz's MOOH campaign in the Grand Est region

Citiz chose La Cour des Grands for an advertising campaign in Metz, utilizing bike trailers to promote eco-friendly transportation aligned with its environmental values. This campaign underscores Citiz’s commitment to sustainable development through car-sharing, reflecting an eco-responsible approach and consistent communication with its sustainability principles.