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Présentation de la régie publicitaire Buster
Buster is an agency specializing in bus advertising in the West of France. Present in 11 major urban areas, it offers nearly 2,000 mobile advertising spaces and reaches 1.3 million city dwellers in their daily lives every week. Thanks to an audience measurement solution audited by CESP, Buster offers outdoor communication that is as massive as it is measurable.
Targeted Audience
Buster's display advertising campaigns are aimed at active city dwellers in the West, particularly those aged 15-59, CSP+, and families with children. These audiences, who are very present in urban areas, are sensitive to strong visual communication during their daily mobility.
Opportunities for Advertisers
With Buster, brands benefit from exceptional visibility in the heart of cities, including in historic centers often inaccessible to other media. The proposed formats, for 7 and 14-day campaigns, make it possible to maximize the visual impact of any display advertising campaign.
Advertising formats
Back
The top choice for reaching motorists
Right side
The preferred format for reaching pedestrians and bus riders
Left side
An ideal format for reaching pedestrians and motorists
FAQ
What kind of ad spaces does Buster offer?
Buster offers different formats of display advertising on buses.
Standard formats on the sides or the back of the vehicles for 7 and 14-day campaigns.
But also bus wrap formats, which are larger than standard formats, for 90-day campaigns.
How can display advertising benefit my brand?
Bus advertising allows for continuous and massive exposure, while reaching a mobile and urban audience. Thanks to high repetition and enhanced memorability, it improves brand awareness, while also being measurable via certified indicators (audience, coverage, GRP).
How do I book an ad space with Buster?
You can book your display advertising space on buses via the Adintime platform. In just a few clicks, you will be put in direct contact with the Buster team to discuss the formats, availability, and pricing for your campaign.
Régie > Buster