Aucun dispositif sélectionné
Choisissez un dispositif sur la carte pour voir ses détails et l'ajouter à votre sélection.
Légende :
Long-term
Temporary
Selected
Wancom advertising solutions
Wancom is a leading indoor and outdoor DOOH advertising provider. With over 20 years of expertise in digital out-of-home (DOOH) advertising, Wancom offers a unique approach to digital communication.
Their screens, strategically placed in retail environments and along high-traffic roads, capture the attention of millions of consumers every month (47+ million weekly viewed impressions across indoor and outdoor locations).
Wancom provides innovative and contextual advertising formats (tailored to weather, time of day, audience, or location) to help brands drive traffic to their stores or websites.
Indoor DOOH Screens
Indoor DOOH Screens: Engage Shoppers Where It Matters
Wancom’s indoor DOOH screens are located in strategic venues such as shopping centres, supermarkets, and retail stores. These placements ensure maximum visibility to a captive and active audience.
Benefits of Indoor DOOH Screens:
- Exceptional Performance: Over 7 million weekly impressions across a network of 964 screens.
- Advanced Technology: Samsung LCD screens ranging from 45 to 65 inches for optimal image quality.
- Diverse Formats: Dynamic spots from 5 to 30 seconds in high resolution (1080x1920 px).
- Extended Exposure: Average visibility of over 3 minutes per consumer.
Strategic Locations:
- Placed in high-footfall areas.
- Optimally located to influence purchasing decisions.
Outdoor DOOH screens
Outdoor DOOH Screens: maximum visibility in urban areas
Wancom’s outdoor DOOH screens are positioned along key traffic routes and near commercial hubs, ensuring optimal exposure for advertising campaigns.
Benefits of Outdoor DOOH Screens:
- High Performance: Over 40 million weekly impressions via 250 LED screens.
- Exceptional Visibility: A reach of 50+ metres, capturing the attention of drivers and pedestrians alike.
- Advanced Technology: High-definition LED screens with flexible formats (1920x1080 and 1920x1440 px).
- Optimised Impact: 60-second loops for consistent and memorable exposure.
Strategic Locations:
- Primarily along high-traffic roads and near commercial zones.
- Present in busy suburban and urban areas.
With Wancom’s DOOH screens, advertisers can create contextual campaigns tailored to the time of day or weather conditions.
For example, you can promote lunchtime offers to an audience near a shopping centre or run refreshing ads on sunny days.
These dynamic displays capture attention with relevant and engaging messages, maximising brand impact and recall.
FAQ
Who Is the audience?
Wancom targets active, decision-making consumers. Their indoor DOOH solutions engage a captive audience in retail environments, with 70% of people reporting they notice digital screens.
The indoor audience profile includes:
- Family shoppers
- 54% aged 29–49
- 34% in higher-income brackets
- 80% women (85% as key decision-makers in households)
Meanwhile, outdoor DOOH solutions provide extensive visibility in high-traffic public spaces.
Opportunities for advertisers
Wancom offers advertisers flexible scheduling and self-management options through tools like Wanview. Indoor DOOH engages consumers in purchasing-friendly environments, while outdoor DOOH enhances brand awareness with strategically placed screens. These digital campaigns boost advertising impact while optimising brand perception.
Advertising options include:
- Direct or programmatic buying
- Network or individual screen targeting: Choose campaigns across multiple screens or specific locations.
- Year-round or daily scheduling
What are the costs?
The cost of a DOOH campaign with Wancom depends on various factors, such as screen location, campaign duration, and the chosen ad format. To discover detailed pricing, use our interactive map, which lists all locations and associated prices. This tool helps you select the zones you’re interested in and view real-time costs.
Wancom offers flexible advertising purchase options:
- Direct or programmatic buying
- Network or individual targeting: Plan campaigns across a network of screens or on specific sites.
- Long-term or short-term campaigns
Explore the options to create a campaign tailored to your budget and communication strategy.