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A hybrid and impactful media
Fill Up Media is revolutionizing gas station advertising by leveraging a space often overlooked yet highly strategic. With a network of gas stations across France, Fill Up Media offers striking DOOH (Digital Out of Home) campaigns through more than 4,000 digital screens installed at fuel dispensers. Whether editorial, associative, or advertising content, the Fill Up Media network enables local and national advertisers to communicate effectively during a unique moment of attention. Each week, over 4 million motorists are exposed to 10-second video spots. With an average of 2.5 broadcasts per motorist and a high frequency of visits, this medium guarantees unparalleled visibility.
A local media serving advertising effectiveness
According to a KANTAR study, 9 out of 10 French people visit a gas station at least once every 15 days, and 71% frequent the same one. This regular attendance supports the repetition and memorization of advertising messages broadcasted to effectively engage motorists. Fueling up provides a unique opportunity to capture their attention in an environment free of advertising distractions.
What are the opportunities for advertisers?
Advertisers benefit from an innovative media combining image and sound, ideal for making a lasting impression. Communicating through Fill Up Media means choosing an impactful communication solution heard by 100% of motorists and watched by 71% of them. Moreover, by targeting a specific geographic area, Fill Up Media maximizes the local impact of campaigns. The 10-second video spots can be enhanced with additional solutions such as social media broadcasting, offering the chance to multiply touchpoints.
The 123 Pare Brise Campaign
Since 2021, 123 Pare-Brise has been benefiting from Fill Up Media's local expertise for its proximity communication. The windshield replacement specialist takes advantage of an affinity target and a unique moment of attention to capture motorists near 80 of its centers, aiming to enhance their brand awareness and generate drive-to-store traffic. This partnership was awarded at the DOOH Golden Cases 2024, winning the gold medal in the "Local Campaign" category.
FAQ
How Does Advertising Work at Gas Stations?
Your 10-second spot is broadcast 7 days a week from 6 AM to midnight in continuous loops, offering maximum visibility from the moment you arrive at the gas station.
How Is Advertising Priced at Gas Stations?
You can broadcast your advertisement starting at €1.70 per screen per day. The overall budget of a campaign can vary depending on the duration of the broadcast, the number of screens at the station, the number of selected stations, and the number of spots to be created.
What is the Lead Time for Creating an Advertising Spot?
Two weeks are needed to produce your advertising spot. Our creative studio will advise you on creating a 100% personalized, relevant, and effective advertisement with a voice-over recorded by professional actors.
How Can Gas Station Advertising Benefit My Brand?
Gas station advertising guarantees targeted local visibility thanks to a captive audience in a non-competitive advertising environment. This innovative media, combining sound and image, creates a strong and lasting impact on motorists. With millions of views each week and a high level of attention, your brand benefits from exceptional engagement and optimal repetition.
How Can I Book Advertising Space with Fill Up Media?
Book your gas station advertising spaces easily through the Adintime platform. You will be directly connected with Fill Up Media to define the details of your campaign and receive a customized quote. Enjoy tailored follow-up, from the creation of advertising content to its distribution and performance reporting.