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Presentation of Stride Advertising Network
Presentation of the advertising network
Stride is an innovative advertising network specialized in DOOH advertising targeting primarily Generation Z (ages 18-25). With over 200 screens, Stride is the largest DOOH network dedicated to Gen Z.
A targeted audience
Stride impacts a targeted and captive audience, which benefits from the free battery rental service provided by Stridebox. This enables Stride to establish a privileged and trusted relationship with this audience, creating fertile ground for impactful communication. In fact, it is the students who select the locations of the advertising charging stations deployed at their favorite spots.
Opportunities for advertisers
Stride creates a unique relationship with the 18-25 age group, who highly favor this DOOH channel, thus enabling very high performance in terms of recall and retention of information. Stride is the only DOOH network that includes highly accurate post-tests in the cost of each campaign.
Île de France
Nouvelle Aquitaine
Auvergne Rhône-Alpes
Hauts de France
Occitanie
Provence Alpes Côte D'azur
Bretagne
The first DOOH advertising solution targeted at the 18-25
Sosh advertising campaign
The "Back to School" campaign by Sosh, targeted at students during the fourth quarter of 2023 for a duration of 50 days in Toulouse, Bordeaux, and Montpellier, had the following objectives:
- Introduce Sosh's offerings in an extremely favorable setting.
- Generate website traffic among the student demographic in the Southwest region.
The impressive results of the campaign are as follows:
- +10% recall three days post-exposure.
- +12% in spontaneous brand awareness.
These positive indicators not only demonstrate the success of the campaign in achieving its strategic objectives but also the effectiveness of targeted advertising in university settings, strengthening Sosh's presence among a young and dynamic audience.
FAQ
What types of advertising spaces does Stride offer?
The Stride advertising network offers DOOH (Digital Out of Home) advertising spaces on terminals providing batteries. The network is a specialist in effectively reaching the 18-25 age demographic.
These spaces include tactical screens located in strategic places frequented by young adults, such as university campuses and leisure areas. The available formats allow for dynamic and interactive campaigns, with short loop broadcasting slots to maximize visual impact and engagement with the target audience.
How can Stride advertising benefit my brand?
Utilizing Stride's DOOH advertising spaces allows your brand to directly reach Generation Z in environments where they spend a lot of time. The specificity of these locations ensures high visibility and engagement, which are crucial for campaigns targeting young consumers. Moreover, each campaign is accompanied by a post-test that measures its effectiveness, thereby providing brands with valuable insights to optimize their future advertising strategies.
How can I book a DOOH advertising space with Stride?
To book an advertising space at Stride, visit our online platform, select the desired space, and submit your quote request. You will then be contacted directly by the network to finalize the details of your campaign.