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Daily regional press

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Choosing regional daily press advertising ensures advertisers reach their target audience effectively. Advertising messages in the regional daily press reach 43 million readers per month, representing over 81% of the French population. The advertising can be done in various available formats of the regional daily press: print, web, mobile, and tablet versions.

With this diverse support, the regional daily press allows advertisers to reach a wide audience of different age groups and various interests. Regional daily press advertising has a powerful audience of 48% bimodal readers (print and digital), 26% exclusively on the print version, and 26% exclusively on the digital version. Since 2020, an increase in 100% digital readers has been observed, totaling an additional 488,000 in six months. These readers constitute a qualified audience given their dynamic and young profile.

To best achieve the objectives of advertising in the regional daily press, the choice of newspapers is a crucial step. Out of the 64 regional daily presses identified in France, the top 5 in terms of high distribution volume are:

Benefits of advertising in regional daily press

Investing in advertising in local regional daily press offers several advantages for advertisers:

  • Precise geographical targeting: reach your local audience directly.
  • Community connection: strengthen ties with the local community for a stronger affinity.
  • Support for local businesses: attract local customers by enhancing your presence.
  • Local news and events: you can associate your brand with region-specific news and events.
  • Potentially lower costs: benefit from significant visibility with a potentially more affordable budget through regional daily press.
  • Flexibility and responsiveness: you can quickly adjust your strategy based on local changes.
  • Localized visual impact: design ads that reflect local culture and values for a greater impact.
  • Promotion of local events: effectively advertise events, special promotions, or new openings in a region or city.
  • By capitalizing on these advantages, local regional daily press advertising allows advertisers to strengthen their presence within their community, establishing a strong and relevant connection with local consumers.

Regional daily press by region

It is also possible to identify presses based on their coverage and according to the advertiser's specific intervention region.

For example, the EBRA group mainly distributes in the Eastern regions of France with +946,000 copies. The high-volume distribution newspapers of the group are Le Dauphiné Libéré, Le Progrès, and L’Est Républicain.