Advertising in Biba: The Confidante Media for Bold Women
For over 40 years, Biba has been a strong, unique, and distinctive media brand that connects with women through a joyful and enthusiastic tone. As the media of “joyful sisterhood,” Biba speaks to women who embrace confidence with kindness and humor.
In 2025, Biba celebrates its 45th anniversary, offering exceptional communication opportunities throughout the year.
- Positioning: The trusted media partner for women who inspire those around them.
- Keywords: Sisterhood – Joy – Boldness – Connection.
- Mission: To support women who express themselves with kindness and humor.
Reader Profile: Active, Influential, and Affluent Women
The Biba woman is modern, balancing her professional, family, and social life. Optimistic and inspiring, she is a true influencer within her circle.
- Core audience: Women aged 25–49.
- Socio-professional profile: Predominantly active and affluent women.
- Family situation: A key audience of mothers with children under 15.
- Shopping behavior: Influential consumers who love to discover, test, and share their favorites (fashion, beauty, culture, travel…).
Key Figures
- Total audience: 2.5 million readers in France each month.
- Monthly circulation: 112,420 copies.
- Digital audience: 2.6 million unique visitors per month.
- Social community: 250,000 engaged followers.
- Newsletter subscribers: 154,000 loyal readers.
- Podcast impressions: 50,000 listens – a highly captive audience.
Biba Advertising Opportunities
Discover the advertising solutions in Biba’s digital magazine:
- Single article: Perfect for showcasing your brand, a product, or an inspiring story. Rate: €1,500.
- Performance-based sponsored article: A full feature with a guarantee of 3,750 clicks to your website. Rate: €3,750.
Select the offer that fits your goals and contact us through the form to launch your campaign.
How to Advertise in Biba?
- Fill out the request form on this page.
- Choose the editorial package that best suits your message.
- Deploy your campaign and connect with Biba’s audience of bold women.
