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Marseille is known to be the oldest city in France. Located on the Mediterranean coastline, Marseille is a highly touristic city and a hub for numerous commercial exchanges thanks to its well-known seaport. In 2021, the city had over 861,635 inhabitants, making it the second-largest city in the country. Marseille offers a public transportation network with 2 metro lines that serve the entire city with its 30 stations. The Marseille metro recorded a total of 57.9 million ticket validations : a high ridership that can be of interest to advertisers seeking visibility.
Advertising in the Marseille metro allows advertisers to reach a mobile target audience throughout the city and at various stations. This advertising medium is ideal for achieving a high repetition rate among the target audience, effectively embedding the advertising message in their minds.
Metro advertising in Marseille is suitable for advertisers looking to increase visibility or brand awareness while reaching a broad and targeted audience. It is the ideal medium to cover the city center and its outskirts.
Here are some figures regarding the performance of different advertising formats in the Marseille Metro:
| Advertising Medium | Number of posters | Formats | Audience | Contacts | Number of station covered | Duration |
| Subway ramps Marseille | 36 | 222 × 61 cm | 247 666 | 6 835 909 | > 7 stations covered | 14 days |
| Posters on platforms and corridors of the metro | 50 | 2 m² | 258 181 | 7 156 757 | > 22 stations covered | 7 days |
| Posters inside the metro train |
420 (4 panels per train) |
36 × 54.5 cm 120 × 14.4 cm |
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