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Advertising in Marseille

Advertising in Marseille can help your brand, product, or company gain visibility among your target audience. Marseille is a highly dynamic city located on the Mediterranean coast. Being a popular tourist destination, it attracts millions of visitors each year.

Running a campaign in the second-largest city in France is a great opportunity to reach a diverse local audience while also gaining visibility among visitors and tourists.

As a dynamic metropolis, Marseille is also a major economic hub in the south of France, housing numerous businesses and universities.

Advertising devices by format

Bus

TV

Métro

OOH

Podcast

DOOH

Radio

Display

Newspappers

Social Media

The other advertising devices in Provence-Alpes-Côte d'Azur

Aix en Provence

Nice

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Advertising rates in Marseille

How much does advertising in Marseille cost?

If you wish to advertise in Marseille, you will need to budget according to each media type:

  1. Outdoor advertising: average budget from €1,292.25 to €19,318.02 excluding taxes.
  2. Local TV: average budget of €5,000 excluding taxes.
  3. Newspapers and magazines: on average from €1,062.51 to €2,125.02 excluding taxes.
  4. Display advertising: on average €5,000 excluding taxes.
  5. Social media: average budget from €1,000 to €1,500 excluding taxes.
  6. Radio: average budget from €14,512.50 to €19,730.25 excluding taxes.

Advertising devices in Marseille

Running an Advertising Campaign in Marseille

Advertising in Marseille offers a great opportunity for any business looking to effectively promote its products or services. Outdoor advertising is the preferred medium for reaching a broad local audience, and it offers flexibility and effectiveness with various formats available. For instance:

  1. 2m2 billboards (120x180cm): Ideal for targeting pedestrians in the city center.
  2. 8m2 billboards (320x240cm): Used to target both motorists and pedestrians near city centers.
  3. 12m2 billboards (400x300cm): Located near major roads to target motorists on the outskirts of the city.
  4. 105m2: An exceptional advertising space in the heart of Marseille.

For an advertising campaign in Marseille using outdoor advertising, advertisers can utilize buses, taxis, and even bikes for an eco-friendly campaign. These devices are particularly effective for reaching pedestrians and motorists, covering both the city center and its outskirts, making it ideal for a wide-reaching audience.

Advertising on TV in Marseille

For TV advertising in Marseille, two options are available:

  1. Advertising on a local channel, such as BFM Marseille Provence.
  2. Using targeted advertising.

TV is the primary medium in France and is highly effective in gaining visibility and reaching a large number of individuals. This medium allows for reinforcing the repetition and memorization of ads among the target audience.

Advertising in Local Press in Marseille

For gaining credibility with a local audience, the press is the ideal medium. It holds authority among the French population. Therefore, placing your ad in the Marseille edition of "20 Minutes - Marseille Provence" will lend credibility to your advertisement.

The press also allows for audience segmentation, utilizing criteria such as editorial line, age, and gender, among others.

The press is perfect for building credibility and audience loyalty, and it is an excellent lever for generating traffic and improving conversion rates.

Advertising on Local Radio in Marseille

Local radio is a proximity medium widely used by businesses with smaller budgets. It is a flexible medium that adapts to your needs and objectives, whether it's generating sales, gaining visibility, or acquiring traffic both online and offline.

Radio is the second most popular medium in France, reaching 39 million listeners every day. It is a great way to reach a broad audience while still being highly targeted.

There are numerous radio stations in Marseille to choose from for your advertising campaign based on your sector and target audience, such as NRJ or Chérie FM.