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Our partner has a multi-format network composed of more than 1,000,000 faces distributed across 80 different countries worldwide. Billboard advertising is a key medium for anchoring a brand locally, developing awareness, and running image, reputation, or point-of-sale traffic campaigns. French people travel 3.5 times a day, and more than a third of these trips involve commuting between home and work.
As the leading airport in France, Paris-CDG welcomes tens of millions of passengers every year. A captive, international, and highly affluent (ABC1) audience, exposed to advertising during wait times: check-in, security checks, boarding gates, and baggage claim. Few environments offer such a high level of attention.
Airport advertising covers several formats: large panels and backlit light boxes, digital screens (DOOH), wraps, and experiential setups. Depending on your target, you can prioritize departure zones (business travelers, in the morning) or arrival zones (tourism, returning from trips).
Among the available locations, an advertising network consisting of 2 light boxes is positioned in the arrivals and baggage claim area of Terminal 2F. A premium format, seen at the moment when the traveler slows down and waits. Other terminals and formats can be deployed depending on your budget and dates.
The price depends on the format (panel, light box, DOOH screen), the terminal, the duration, and the period. Premium locations in the boarding area are more expensive than setups in the arrivals area. The free Adintime quote gives you the negotiated rate within 48 hours.
Available options include backlit panels and light boxes, DOOH digital screens, area wraps (stairs, conveyor belts, glass partitions), and experiential setups. Terminal 2F notably offers a network of 14 m² light boxes in the arrivals area.
An audience with high purchasing power: business travelers, executives, as well as French and international tourists. The extended waiting time guarantees high exposure and excellent message recall.
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