Product Details

Media: Classic
City: Bordeaux, Lille, Lyon, Paris, Rennes, Strasbourg
Oftenly used for: Building your reputation locally, Make your brand stand out, Making my brand known, Target one or more locations with precision

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Billboard Advertising -
Station advertising banners

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Introduction to the OOH network - Station advertising banners

Station advertising banners

The station advertising banner is the right format to dominate a space. Located on exterior facades or in the heart of station squares, these XXL canvases offer great visibility and install your brand into the daily lives of travelers and city dwellers.

An immediate visual impact

This setup allows for occupying surfaces ranging from 52 m² to 240 m² depending on the station. Positioned on buildings, such as the Dijon rotunda or the historic facade of Paris Lyon, the banner becomes an essential visual landmark.

The traveler is engaged as soon as they arrive at the station square. At Paris Gare de Lyon, this format captures not only the 2.7 million weekly visitors to the station but also the 300,000 vehicles circulating monthly in the surrounding area. It is a powerful tool to create a massive and immediate impact from the very first glance.

The available formats

Paris Gare de Lyon XXL canvas: a giant surface of 240 m² (20m wide by 12m high) located on a facade listed as a historic monument.
Dijon Rotunda canvas: a 52 m² format (approximately 8.5m by 6m) offering effective repetition for a local and regional audience.
Integrated lighting: some supports benefit from lighting at the top to maintain message visibility once night falls.
Strategic locations: banners are located on station squares or main entrances, where pedestrian flow is densest.

The ideal moments to make an impression

The use of these canvases is particularly recommended for high-value-added operations:

Prestige campaigns: To install a brand on a historic monument with exceptional visibility.
National launches: Using main line stations to reach an audience traveling long distances.
Social or territorial communication: In Dijon, the format is ideal for highlighting free services, associations, or the promotion of a territory.
Targeted messaging: With adapted display durations, these formats guarantee message freshness and rapid memorization.

Formats, duration and locations

The effectiveness of an XXL banner relies on its geographical location and precise scheduling:

Locations: High-traffic areas such as Boulevard Diderot in Paris or the Dijon station square.
Duration: Campaigns generally run for 14 days or a maximum of 1 month depending on the sites.
Planning: These setups require advance validation (approximately 2 months before the campaign starts) for historic sites.
Traffic: These supports allow for reaching a mixed audience, composed mainly of travelers but also many passers-by and companions.

Get your quote for station advertising banners within 48 hours.

Format panneaux

Your OOH posters at the best rates on Station advertising banners

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Media: Classic
City: Bordeaux, Lille, Lyon, Paris, Rennes, Strasbourg
Oftenly used for: Building your reputation locally, Make your brand stand out, Making my brand known, Target one or more locations with precision