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Media: Classic
City: Paris
Oftenly used for: Generate traffic to my website, Make your brand stand out, Promote products or services, Target one or more locations with precision

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Billboard Advertising -
Advertising on Metro Platforms

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Introduction to the OOH network - Advertising on Metro Platforms

Advertising on Metro Platforms

The platforms of the Paris Metro are one of the most effective advertising spaces in France. Every traveler waiting for their train faces a visual environment where your display occupies a central and unavoidable position, from the moment they arrive on the platform until the train doors close. This direct face-to-face encounter, in a context of temporary immobility and without outside distractions, creates advertising exposure conditions that very few other formats can match.

The Power of the Wait

On a metro platform, the traveler waits. On average, this lasts 2 to 3 minutes during peak hours, and sometimes longer. During this time, their gaze naturally falls on the surrounding surfaces. Platform advertising is designed to capture exactly that gaze: large-scale formats, positioned at eye level, directly opposite travelers waiting along the platform edge.

This waiting situation creates a level of attention and an exposure time that advertising in motion (corridors, stairs) cannot reproduce. The traveler has the time to read, understand, and record your message in its entirety.

Our Available Platform Formats

Large Platform Formats: Large-scale posters positioned on the platform walls facing the travelers. Maximum visibility in a high-attention context.
Repeated Formats: A series of identical or complementary posters along the entire length of a platform. Creates a coverage and message saturation effect within the waiting area.
Face-to-Face Duo Formats: Simultaneous presence on both platforms of the same station. Your message envelops the traveler from both sides of their transit corridor.
Platform Screens: Digital formats available at certain stations, allowing for video broadcasting within the waiting context.

Which Stations and Lines to Choose?

The choice of stations and lines depends directly on the desired audience profile; here are a few examples:

Executives and High-Income Earners (CSP+): Line 1 (Champs-Élysées, La Défense), Line 9, and stations in the western districts of Paris.
Active General Public: Lines 4, 5, and 13 : the busiest lines on the network with great sociodemographic diversity.
Young Adults: Lines serving university campuses, student districts, and nightlife zones.

Request your quote for advertising on metro platforms.

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Your OOH posters at the best rates on Advertising on Metro Platforms

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Media: Classic
City: Paris
Oftenly used for: Generate traffic to my website, Make your brand stand out, Promote products or services, Target one or more locations with precision