Product Details
- Sub-distribution
- Lille
- Public
- Children, Men, Women
- Audience
- B2C
- Media
- Ecological, Evenemential
- Type of event
- Advertising Bike
- Media details
- Bike
Marketing bike in Lille: warm and sustainable visibility in the heart of the city
In the heart of the dynamic Lille metropolitan area, a key European crossroads, the chauffeured marketing bike offers a rare proximity to the public. This eco-friendly MOOH (Mobile Out-of-Home) solution flows through the city center, from Grand'Place to the cobbled pedestrian streets of Old Lille. With a fleet of 40 vehicles generating 50,000 estimated OTS per day per bike, this platform ensures maximum exposure to an urban, student, and cross-border audience, right where they live and shop.
What are the advertising formats?
The marketing bike provides high-impact exterior branding formats and activation solutions to shine across the city:
- Rear format: A tactical display designed for effective visibility among pedestrian and vehicle traffic flows. (Offer: 1 bike / 2 weeks for €2,750 excl. tax).
- Full covering: A spectacular total wrap for complete visual dominance within busy shopping streets. (Offer: 5 bikes / 2 weeks for €7,100 excl. tax).
- Display and privatization: Hourly options to turn the vehicle into a street marketing tool, an event shuttle, or a sampling device.
The advantages of advertising on this platform
A marketing bike in Lille strengthens your campaign impact with key strategic and environmental advantages:
- Strong eco-friendly commitment: This medium saves 2 tons of CO2 for every 10,000 km traveled. Equipped with blankets and windows to handle the northern weather, it ensures premium and sustainable communication 365 days a year.
- Unprecedented urban agility: The bike moves freely through historic and pedestrian zones unreachable by traditional media, ensuring a presence at the very heart of the densest commercial areas.
- Exceptional brand recall: Following the success of campaigns like Celio, this medium encourages direct interaction. Full vehicle customization turns every trip into an immersive, friendly, and memorable brand experience.
