Product Details
- Sub-distribution
- Strasbourg
- Public
- Children, Men, Women
- Audience
- B2C
- Media
- Ecological, Evenemential
- Type of event
- Advertising Bike
- Media details
- Bike
Marketing bike in Strasbourg: sustainable innovation in the heart of the European capital
In a city at the forefront of green mobility, the chauffeured marketing bike offers a unique broadcasting power. This eco-friendly MOOH (Mobile Out-of-Home) medium allows brands to reach Strasbourg's city center and the Grande Île, areas that are mostly pedestrian and inaccessible to motorized media. With a fleet of 40 vehicles generating 50,000 estimated OTS per day per bike, this setup guarantees maximum exposure to a local, student, and international audience.
What are the advertising formats?
The marketing bike provides high-impact display solutions and privatization options tailored to your needs:
- Rear format: A tactical display providing targeted visibility during urban traffic flows. (Offer: 1 bike / 2 weeks for €2,750 excl. tax).
- Full covering: A total vehicle wrap for complete visual dominance and strong brand recall in the streets of Strasbourg. (Offer: 5 bikes / 2 weeks for €7,100 excl. tax).
- Hourly privatization: Bespoke activation for sampling, VIP shuttles, or event-based operations available all year round.
The advantages of advertising on this platform
Choosing a marketing bike in Strasbourg combines advertising performance with an eco-responsible brand image:
- Concrete environmental commitment: By covering 10,000 km, this fleet saves 2 tons of CO2. Equipped with windows and blankets for winter comfort, the medium enhances your brand's reputation through its sustainable and innovative nature, 365 days a year.
- Privileged access to the city center: The bike moves freely through historic and tourist districts, ensuring immediate proximity to consumers where traditional media cannot reach.
- Strong experiential impact: Much like the Celio campaign, this medium encourages direct interaction with the public. Full vehicle customization turns every trip into a memorable street marketing operation.
