- Format
- Bread bag
- Sub-distribution
- PARIS
- Audience
- B2C
- Media
- Evenemential
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Evenemential advertising
Promotional bread bag Paris
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Introduction to the event Promotional bread bag Paris
The advertising bread bag is, as its name suggests, a packaging that will be used to protect bread. It can be used as an advertising medium to reach a localized target. Indeed, did you know that 90% of a baKery's customers live less than 500 metres from it?
Why make an advertising bread bag in Paris?
A large majority of French people buy bread at least once a day, so you have a guaranteed repetition of your advertising message over a campaign period. By choosing a bakery in your catchment area in Paris, your communication medium will be visible several times and by all members of a household. It is an ideal format for a drive to store or drive to web campaign.
Details about the bread bags
The bread bag is printed on 100% recyclable PEFC kraft paper.
Size: 100 + 40 x 430mm
It is available in several colours (4 colours available)
The printing of the bags is between 10,000 and 100,000 copies
Some figures on the performance of the bread bag in Paris:
- 450: the average number of customers per day in a bakery
- 98% of customers who bought a baguette in one of the network's bakeries received a bread bag during the campaign period
- 77% of people who received a bread bag spontaneously mentioned the brand that was communicating
- 4 times: A person who received a bread bag is exposed to the advertising message 4 times