From €1,800 excl. tax

Product Details

Format: Bread bag
Audience: B2C
Media: Evenemential

Launching a Bread bag advertising

Direct Media

Evenemential B2C 1 000 - 2 000 €

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Introduction to the event Bread bag advertising

Looking for an effective, original, and non-intrusive way to communicate locally? Want your brand to be invited directly into your prospects’ homes? Discover the power of the advertising bread bag, a unique communication medium that turns a simple daily purchase into an exceptional visibility opportunity.

What Is an Advertising Bread Bag?

Also known as a personalized bread wrapper, the advertising bread bag is much more than simple packaging. Its primary role is, of course, to protect and preserve the freshness of bread, an iconic product of French heritage. However, its large printing surface makes it a fantastic advertising medium.

The Cost of an Advertising Bread Bag Campaign

Launching a high-impact communication campaign doesn’t necessarily mean a massive budget. We’ve designed an affordable offer to help you reach your local audience effectively.

Our starter package is available:

from €1,800 (excl. tax) for an order of 20,000 advertising bread bags.

This initial pack allows you to cover a significant area, including distribution across a network of 12 to 15 partner bakeries. It’s the perfect solution to guarantee strong and noticeable presence in your local market.

A Campaign Deployable Across France

Whether your business is based in Paris, Marseille, Lyon, a mid-sized city, or a rural area, our partner bakery network covers the entire French territory. We can roll out your advertising bread bag campaign wherever you are. Together, we identify the most strategic points of sale to meet your objectives and ensure the success of your local communication.

Ready to Become the Talk of the Table?

Your evenemential advertising campaign at the best rates on Bread bag advertising

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Format: Bread bag
Audience: B2C
Media: Evenemential

Why Launch an Advertising Bread Bag Campaign?

By customizing these bags with your logo, message, and brand colors, you turn a useful, everyday object into a true ambassador for your brand. Every baguette or loaf purchased becomes a carrier of your advertising message, entering directly into homes, landing on the kitchen table, and accompanying meals. It’s local communication that is simple, relevant, and remarkably effective.

Choosing bread bags for your local communication strategy gives you unmatched advantages compared to traditional media.

Ultra-precise geographic targeting: Bakeries are the ultimate neighborhood business. Did you know that 90% of a bakery’s customers live within 500 meters? By distributing your bags through a selected bakery network, you are guaranteed to reach a hyper-localized audience.
Repeated and long-lasting visibility: Unlike a radio spot or a digital ad that only lasts a few seconds, a bread bag remains visible for several hours, even several days. On average, your message is seen 3 to 4 times within each household, ensuring optimal recall.
A positive and non-intrusive brand image: Your advertising is associated with a pleasant moment and a French tradition. Because the medium is useful, your message is not perceived as intrusive advertising but as information displayed on a practical object.

The Advertising Bread Bag in Key Figures

The French people’s favorite shop: Bakeries are the most frequented neighborhood business in France, with more than 12 million visitors every day.
Nationwide coverage: With nearly 35,000 bakeries spread across 100% of the country, it is possible to launch a targeted communication campaign absolutely anywhere.
A high recall rate: Thanks to its presence at the heart of the home and repeated visibility, the message printed on a bread bag benefits from a recall rate far higher than many other media.