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Spotify, the lead platform dedicated entirely to audio streaming, allows you to run audio ads and deliver your brand's message to free-registered listeners, no matter where they are listening.
Launching an audio campaign on Spotify follows four simple steps:
A detail that matters for small budgets: Spotify can produce your audio spot for free through its ad studio.
The Spotify audio ad format allows you to tell your brand's story and reach your target audience at scale. Audio ads are played across the entire platform and on all devices (mobile, computer, tablet, connected devices...).
The audio ad, in WAV or MP3 format and less than 30 seconds long, is broadcasted with a square display (in JPG format - 640 × 640 pixels), as well as a CTA (call to action) button on the mobile version.
By only playing your ad during active listening sessions, Spotify ensures that it is well received by consumers.
Want to run your ad on Spotify? Request a free quote from Adintime to get rates about Spotify's audio advertising format. A media buying expert will call you back to help you qualify your request. Adintime is in direct contact with Spotify's staff, which allows for quick implementation once the quote is approved.
The budget depends on the targeted number of listens, the precision of the targeting, and the duration of the campaign. The cost is calculated based on CPM (cost per thousand impressions). Request a free quote to get a price tailored to your target within 48 hours.
You define your target, prepare an audio spot of less than 30 seconds with a clickable visual, choose a format (pre-roll, mid-roll, or post-roll), and then broadcast during active listening sessions. Spotify can create the spot for free through its studio.
Spotify offers audio (spots under 30 seconds), display formats (banners, overlay, takeover), and video formats. Audio remains the most widely used because it reaches mobile, desktop, and smart speaker listening sessions alike.
Yes. Through its ad studio, Spotify produces your audio spot for free based on a script. You can also provide your own file in WAV or MP3 format.
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