Product Details
- Cover
- France
- Language
- French
- Reader's interests
- Music
- Target
- B2C
- Media
- Audio
- Country
- France
- Cover
- France
- Language
- French
- Reader's interests
- Music
- Target
- B2C
- Media
- Audio
- Country
- France
Spotify advertising: the sponsored playlist format
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Introducing audio advertising Spotify advertising: the sponsored playlist format
Spotify, the leading music streaming platform, offers two sponsorship options on two of its most popular formats: playlists and podcasts.
Sponsored playlist
Spotify's sponsored playlist format allows you to associate your brand with the most popular, listened to, and followed editorial playlists: "Grand Hit", "Pop Urbaine", "Summer Hits", "Travailler en musique", "Années 2000"...
The Spotify interface drives traffic to the branded playlists by presenting them to users in prominent displays on the platform: Homepage Takeover, Audio, Overlay, Leaderboard. The playlist is accompanied by a unique branded display and is interspersed with your ads, whether in audio, video (takeover) or overlay form.
Podcast
You can also associate your brand with one of Spotify's original podcasts available exclusively on the platform: L’heure du monde, Brut, La Fabuleuse, Coming Out, Hot Line, Animalia, Mythes et Légendes, Oyez oh yeah, Charles Pépin, etc.
This offer allows you to :
- have an exclusive podcast display
- broadcast ads within the podcast or between episodes
- set up co-branded ads outside of the podcast generating traffic
Advertising in podcasts has many advantages for brands. Surveys conducted have identified trends among French podcast listeners:
- 52% are between 16 and 34 years old
- 34% are likely to be in the top 10% income bracket
- 80% remember an ad they heard on a podcast (memorability is 4.4 times higher than on other channels)
- 71% have already purchased a product or service after hearing an ad in a podcast.
Want to advertise on Spotify? Request a free quote from Adintime. A media purchase expert will call you back to help you qualify your request. Adintime is in direct contact with Spotify's staff, which allows for quick implementation once the quote is approved.
Audio Advertising Spotify advertising: the sponsored playlist format
Get the best rates for audio advertising. Our team of media experts will work on your quote request as soon as we receive it. We will negotiate the best conditions for you to buy advertising space directly from the advertising agencies.
Product Details
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