We offer you the opportunity to advertise in one of the most premium locations in Decentraland.
This ultra premium location is located in front of the Fashion Week arena.
Exhibit your brand on one of the 4 sides of our billboard, 2 sides located in front of Fashion Street and in front of the arena that houses the fashion week of Decentraland to reach an audience of early adopters, tech and crypto influencers and enthusiasts, and affluent people from the fashion and the retail industry.
Some key figures about Decentraland and the Metaverse Fashion Week:
• Metaverse Fashion Week is the annual event that gathers the most visitors at Decentraland
• The 2022 edition received more than 108,000 visitors*.
• Decentraland also hosts Fashion Week 2023 from March 28 to 31
• This is the area of Decentraland where the most prestigious brands have built their stores in the Metaverse
Many famous brands have presented their creations in the Metaverse including Dolce & Gabbana, Tommy Hilfiger, Selfridges, DUNDAS, Forever21, Philipp Plein, DKNY, Karl Lagerfeld, Fred Segal and even Estee Lauder.
*Source: Decentraland PR Newswire, December 7, 2022
More information about Metaverse Fashion Week
The second edition of Metaverse Fashion Week (MVFW), a series of fully digital fashion experiences in the virtual world of Decentraland, will take place from March 28 to 31, 2023. This time, the event has been enhanced with lessons learned from the previous edition, with the goal of providing brands with more effective ways to utilize the fully virtual environment. Improvements include physical and digital connections, brand support, and most importantly, interoperability between virtual worlds. For the first time, MVFW will allow digital fashion collections to be transported across multiple digital platforms, including Decentraland, Spatial, and Over, in the same way that traditional fashion month spans multiple governing bodies, locations, and cities. In addition, the use of digital twins will provide additional functionality.
The first Metaverse Fashion Week, held in Decentraland in March 2022, saw the participation of major fashion brands such as Etro, Dundas, Paco Rabanne, Selfridges, Tommy Hilfiger, Guo Pei, Dolce & Gabbana, Philipp Plein, Hogan, and Esteé Lauder, as well as digital startups like D-Cave and Auroboros. The event reportedly attracted more than 108,000 guests and distributed more than 165,000 wearables.
More information about Decentraland
Decentraland is a decentralized virtual world built on blockchain technology, where users can purchase land and digital objects in the form of non-fungible tokens (NFT). The all-digital environment features ongoing events and spaces, and users can participate as guests or by connecting their crypto-currency wallets and customizing their avatars with NFTs, such as digital clothing.In Decentraland, users purchase plots of land that they can use to build and host games, social experiences, and other applications.
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