Advertising in Netmums: Reach the largest parenting community in the UK
Netmums is the largest parental community in the UK, engaging three out of four British mums. This reference media outlet is the most comprehensive source for parenting and pregnancy, offering unique support alongside local and national family content. Netmums is the ideal platform for advertisers targeting family decision-makers.
- Positioning: The largest and most comprehensive online community for parents in the UK.
- Keywords: Parents, British mums, family, pregnancy, online community.
- Mission: To make parents' lives easier and provide essential support to families.
Reader profile: family decision-makers
The readership is predominantly composed of British mothers (3/4 of mothers in the country), representing an invaluable target audience for any B2C advertiser. These users are the primary decision-makers regarding daily purchases, education, health, and family leisure. Their engagement is deep, as demonstrated by the active forums and unique Parent Supporter Service. Reaching this audience through Netmums guarantees maximum impact on the family budget.
- Core audience: Women (Mothers) in the United Kingdom.
- Behavior: High engagement, active search for solutions and advice, high family purchasing power, influence over their social circle.
- Interests: Parenting, pregnancy, children's products, health, local and national advice, social support.
Key figures about our audience:
Our audience is massive, highly engaged, and measurable, offering advertisers efficient and high-performing campaigns.
- Global audience: Millions of Unique Users (U.U.) / month
- Digital audience: Over 2 million registered members
- Social community: 1.3 million Facebook subscribers (the largest Facebook audience of parents in the UK)
- Forum posts: Over 200,000 posts per month
Our Netmums advertising offers
To connect your brand with our premium and decisive audience, we offer high-performing editorial content solutions:
- Unique article: Ideal for showcasing your brand, a product, or an inspiring story. Price : €1500.
- Performance-based sponsored article: A comprehensive article with a guaranteed 3750 clicks to your website. Price : €3750.
How to advertise in Netmums?
To launch your campaign and reach our qualified readership, nothing could be simpler. Fill out the quote request form on this page now. Our team will contact you promptly.
