Advertising in Turbo: Reach the passionate, high net worth (CSP+), and purchasing auto audience
Turbo is THE MEDIA THAT GUIDES AND INSPIRES mechanics and car enthusiasts. Focused on automobiles, passion, and reviews of new models, it is the go-to resource for vehicle and equipment buyers. This media is essential for advertisers in the automotive, luxury, and associated services industries, ensuring a targeted audience, predominantly male and with high purchasing power (CSP+).
- Positioning: The essential buying guide and information source for enthusiasts and prospective vehicle buyers.
- Keywords: automotive, reviews, passion, vehicles, engines, car news.
- Mission: To guide, inform, and inspire the audience across the automotive world, from new releases to used cars.
Readership profile: Male, high net worth (CSP+), and active buyers
The Turbo readership represents an unparalleled valuable target for B2B and B2C advertisers in the sector. With an overwhelming majority of men (82.8%) and a strong CSP+ affinity index (125), this audience is active in the car buying process, highly receptive to innovations and premium offers.
- Core target: Men (82.8%), CSP+ (34.6%), 50-64 years old (index 136) and 65+ (index 139).
- Behavior: Vehicle purchasers, investors in car maintenance and equipment, regular enthusiasts.
- Interests: New models, embedded technologies, motor sports, insurance, auto financial services.
Key audience figures:
Turbo's digital reach ensures strong and specific penetration of the automotive market.
- Digital audience: 1.2M internet users reached monthly.
- Male affinity index: 171.
Our advertising offers for Turbo
To connect a brand with an engaged and premium audience, editorial content solutions are high-performing:
- Single article: Ideal for presenting a brand, a product, or an inspiring story. Price: 2400€.
- Sponsored article + performance: A complete article with a guaranteed 2,000 clicks to the advertiser's website. Price: 3600€.
How to advertise in Turbo?
To launch a campaign and reach this qualified readership, nothing could be simpler. Fill out the quote request form on this page now. The team will contact you shortly.
