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Product Details

Topic
Lifestyle
Average duration
Monthly
Language
French
Age
35-49, 50-64, 65+
Public
Women
Social class
Employees, Retirees +
Reader's interests
Beauty, Culture, Lifestyle, News, Senior Citizens
Audience
B2C
Media
Display, Press
Country
France
Objectif
Awareness, Product/service promotion
Media details
Trade Press
Oftenly used for
Communicate with its target audience, Generate traffic to my website, Making my brand known, Promote products or services

Display advertising Pleine Vie

Display Monthly B2C 1 000 - 2 000 €
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Introduction of the website Pleine Vie

Advertising in Pleine Vie: invest in the active senior generation

Pleine Vie is the leading women's media brand for the 50+ demographic. It is the ideal partner for advertisers who want to reach a pioneering, curious, and engaged generation. The magazine is a true prescriber of desires and ideas for an energizing daily life, combining strong purchasing power with a high intent to consume.

  • Positioning: The benchmark women's media brand for active, connected, and influential young seniors.
  • Keywords: Seniors, active, consumption, 50 plus, advertising.
  • Mission: To inspire a generation that approaches every new stage of life with dynamism and wants to remain an active member of society.

Reader profile: active and high-spending seniors

The readership consists of individuals who possess substantial purchasing power and are fully engaged in a new lifestyle dynamic. This target market is a major opportunity for advertisers: they are looking for quality products, experiences, and solutions for intergenerational sharing. Investing in Pleine Vie means investing in a target that consumes and influences.

  • Core target: Women aged 50+, active, connected, and affluent (A/B socio-economic groups).
  • Behavior: Influential purchasers, highly connected, eager to invest and share.
  • Interests: Leisure, travel, health/wellness, consumption, current affairs.

Key audience figures

Access a massive and multi-channel market with a powerful and engaged audience:

  • Global audience: 4.6 million French people/month
  • Digital audience: 4.2 million unique visitors/month across 3 screens
  • Print circulation: 309,798 copies/monthly
  • Social community: 27,600 social media followers
  • Newsletter subscribers: 1.15 million subscribers

Our Pleine Vie advertising offers

To connect your brand with our premium and engaged audience, we offer high-performing editorial content solutions:

  • Single article: Ideal for presenting your brand, a product, or an inspiring story. Price: €1500.
  • Performance-based sponsored article: A complete article with a guaranteed 3,750 clicks to your website. Price: €3750.

How to advertise in Pleine Vie

Launching your campaign and reaching our qualified readership couldn't be simpler. Fill out the quote request form on this page now. Our team will contact you as soon as possible.



Your display advertising campaign at the best rates on Pleine Vie

Get the best rates on the premium display sites of your choice in less than 48 hours. Our team of media experts will work on your quote request upon receipt. We negotiate for you the best rates directly with the media vendors.

Product Details

Topic
Lifestyle
Average duration
Monthly
Language
French
Age
35-49, 50-64, 65+
Public
Women
Social class
Employees, Retirees +
Reader's interests
Beauty, Culture, Lifestyle, News, Senior Citizens
Audience
B2C
Media
Display, Press
Country
France
Objectif
Awareness, Product/service promotion
Media details
Trade Press
Oftenly used for
Communicate with its target audience, Generate traffic to my website, Making my brand known, Promote products or services

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