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Media: Classic
City: Bordeaux, Lyon, Paris, Strasbourg
Oftenly used for: Make your brand stand out, Making my brand known, Promoting an event, product or service, Target one or more locations with precision

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Billboard Advertising -
Full station takeovers

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Introduction to the OOH network - Full station takeovers

Full station takeovers

A full station takeover is the most immersive advertising expression available within the French rail environment. This is more than just a display; the entire station, platforms, corridors, halls, columns, and stairways is transformed into your brand’s colors. For two to four weeks, every passenger entering, moving through, or exiting the station is completely immersed in your world. It is a large-scale brand experience in some of France's highest-footfall locations.

High-impact domination

Station takeovers differ fundamentally from subway station wraps due to their sheer scale and architectural grandeur. Major SNCF stations offer monumental volumes: concourses spanning thousands of square meters, glass and steel skylights, Haussmannian facades, and integrated shopping galleries. Wrapping such a station means transforming a landmark of French rail heritage into a dedicated brand territory.

Parisian hubs : Gare du Nord, Saint-Lazare, Gare de Lyon, Montparnasse, and Gare de l'Est, offer takeover opportunities unique in Europe. Meanwhile, major regional hubs in Bordeaux, Marseille, Lille, Strasbourg, and Toulouse provide high-impact local and regional visibility.

What a full takeover includes

Mainline platforms: Branding on all available surfaces along the entire length of the platforms, visible to all waiting passengers.
Corridors and access points: Wraps on interchange tunnels, walkways, and platform entrances, providing a visual accompaniment throughout the entire passenger journey.
Main concourse: Hanging banners (kakemonos), large-format canvases, floor graphics, and column wraps. The heart of the station becomes the heart of your communication.
Integrated digital assets: The option to include on-site DOOH screens for seamless consistency between print and digital media.

Duration and timing

The standard duration for a station takeover is two to four weeks. Certain periods of the year are particularly strategic:

Product launches: Creating a media event around a launch with a national resonance.
Brand anniversaries: Celebrating corporate milestones with a display that matches the brand's heritage.
Event partnerships: Aligning the brand with major sporting, cultural, or professional events where traveler flows converge at the station.
Peak calendar moments: Back-to-school, the holiday season, or Valentine’s Day, periods when station audiences reach their peak.

Proven memory retention

Post-campaign studies on station takeovers confirm that assisted and spontaneous recall scores are significantly higher than those of traditional formats. The combination of grand scale, repeated touchpoints, and the "surprise effect" creates a lasting memory imprint that endures long after the campaign ends.

Request a bespoke quote for your station takeover.

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Your OOH posters at the best rates on Full station takeovers

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Media: Classic
City: Bordeaux, Lyon, Paris, Strasbourg
Oftenly used for: Make your brand stand out, Making my brand known, Promoting an event, product or service, Target one or more locations with precision