Product Details

Media: Classic, DOOH
City: Paris
Oftenly used for: Generate traffic to my website, Make your brand stand out, Promote products or services, Targeting specific times of day

Format panneaux

Billboard Advertising -
Advertising Platform Screen Doors (Paris metro)

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Introduction to the OOH network - Advertising Platform Screen Doors (Paris metro)

Advertising Platform Screen Doors in Paris metro

On the automated lines of the Paris Metro, platform screen doors constitute a unique advertising medium: as each train arrives, they slide away to reveal your message directly and exclusively within the traveler's field of vision. Thirty to sixty seconds of guaranteed, repeated exposure, with no possible distractions. A format that redefines the concept of captive advertising contact.

A Captive and Innovative Medium

Platform screen doors are installed on the automated lines of the Parisian network. They separate the platforms from the tracks and open in synchronization with the train doors. During the waiting time which can last from 30 seconds to several minutes depending on footfall, your message is displayed exactly in front of the travelers.

This is not just one display among many in the visual field. The platform screen doors occupy the entire height of the central vision zone. The traveler cannot help but see them. It is one of the few advertising formats where the exposure rate is structurally close to 100%.

Available Lines

Line 1 – La Défense ↔ Vincennes: Iconic east-west axis crossing the economic and tourist heart of Paris. Louvre Museum, Champs-Élysées, La Défense. International audience and executives.
Line 4 – Montrouge ↔ Clignancourt: The busiest north-south axis of the network. High residential traffic, great sociodemographic diversity, high proportion of professionals.
Line 13 – Châtillon ↔ Saint-Denis / Asnières: Serving the high-income (CSP+) residential districts of South Paris and the student and professional hubs of the North.
Line 14 – Orly ↔ Saint-Denis Pleyel: Growing rapidly post-Grand Paris Express. Serves Orly Airport, Châtelet, and Gare du Nord. Diversified and expanding audience.

Format and Production

Dedicated format, adapted to the precise dimensions of the platform screen door. High-resolution printing, wear-resistant.
Professional installation and removal carried out outside of service hours.
Recommended campaign duration: 2 to 4 weeks to maximize repetition.

For Which Advertisers?

This format is particularly suitable for mass-market brands looking for direct and memorable contact with an urban target audience:

Retail, fashion, beauty, cosmetics
Food, beverages, dining
Tech, mobile applications, online services
Consumer services (banking, insurance, telecommunications)
Leisure, culture, events

Request your quote for advertising on metro platform screen doors.

Platform screen doors offer the most direct and unavoidable advertising contact in the Paris Metro network. A premium format for guaranteed memorization.

Format panneaux

Your OOH posters at the best rates on Advertising Platform Screen Doors (Paris metro)

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Media: Classic, DOOH
City: Paris
Oftenly used for: Generate traffic to my website, Make your brand stand out, Promote products or services, Targeting specific times of day