€1,800 excl. VAT for 30 spots, working out to €60 per broadcast: this is the lowest entry rate among the four advertising networks of 107.7 Radio VINCI Autoroutes. It covers the Toulouse hub, the Bordeaux–Toulouse axis, the Basque and Landes coasts down to the Spanish border, as well as the central Orléans–Brive–Montauban corridor. Delivering 1.5 million weekly contacts, it spans a territory where few media outlets offer inter-regional coverage at this price point.
Covered Motorways
| Motorway | Route | Areas Served |
|---|
| A62 |
Toulouse – Bordeaux |
"La Garonne": Agen, Marmande, Langon |
| A61 |
Toulouse – Narbonne |
"Autoroute des Deux-Mers": Castelnaudary, Carcassonne |
| A64 |
Toulouse – Bayonne |
"La Pyrénéenne": Saint-Gaudens, Tarbes, Pau, Orthez |
| A63 |
Saint-Geours-de-Maremne – Spanish border |
Landes and Basque coast: Bayonne, Biarritz, Saint-Jean-de-Luz, Hendaye |
| A20 |
Brive – Montauban |
"L'Occitane": Souillac, Cahors, Caussade |
| A71 |
Orléans – Bourges |
The Centre corridor |
| A89 |
Bordeaux – Lyon |
The cross-country route: Libourne, Périgueux, Brive, Clermont |
| A66 |
Villefranche-de-Lauragais – Pamiers |
Access to Ariège and Andorra |
| A641 / A645 |
Peyrehorade, Montréjeau |
Pyrenean spur roads |
The network covers Haute-Garonne, Lot-et-Garonne, Gironde, Landes, Pyrénées-Atlantiques, Tarn-et-Garonne, Lot, Corrèze, Dordogne, and part of Centre-Val de Loire.
Entry Price
A regional advertiser can test the medium over a full week for less than €2,000 across roughly ten departments.
The A63 serves as the primary road corridor between France and the Iberian Peninsula along the Atlantic coast, while the A66 provides access to Ariège and Andorra. During the summer season, a significant portion of contacts originates from cross-border traffic.
| Indicator | Value |
|---|
| Weekly contacts |
1.5 million |
| Starting budget |
€1,800 excl. VAT |
| Cost per thousand contacts |
€1.20 |
| Cost per spot |
€60 |
| Spots per campaign |
30 (6/day over 5 days) |
Listener Profile
Station national profile: 52% ABC1 / upper socio-economic group, 55% aged 25–49, and 49% households with at least one child (Ipsos, 2023–2025).
This network combines three distinct traffic flows: commuter traffic around the Toulouse metropolitan area, long-distance traffic along the Bordeaux–Toulouse axis and the A20, and seasonal travel toward the Basque coast, the Landes, and the Pyrenees. Campaign seasonality will vary depending on your target audience.
Seasonality: When to Buy?
- July and August mark the peak on the A63 and A64, which serve as access routes to the Landes coast, the Basque Country, and the Pyrenees, featuring heavy Spanish and Portuguese transit traffic.
- Year-round across the Toulouse hub: the A61, A62, and A64 converge on a metropolitan region of over 900,000 residents, delivering steady commuter traffic.
- In February and during winter holidays, the A64 and A66 carry traffic heading to Pyrenean ski resorts.
- September and October offer an attractive pricing window to target working adults before year-end traffic surges resume.
Which Advertisers Use This Network?
- Atlantic and Pyrenean tourism: Landes campsites, Basque accommodations, ski resorts, and thermal spas.
- Regional brands in Toulouse, Bordeaux, Bayonne, Pau, or Agen seeking inter-metropolitan coverage that few media channels offer at this price point.
- Cross-border advertisers: border-zone retailers, transport operators, and traveler services along the A63.
- SMEs and local businesses, for whom the €1,800 entry ticket makes the medium accessible when it is usually out of reach.
- Roadside dining and retail along extended corridors where travel breaks are frequent.
For a strictly urban campaign, see our options for advertising in Bordeaux.
Formats and Buying Options
Standard 20- or 30-second spots, traffic update sponsorships, and weather report sponsorships. Standard 5-day campaign, Monday through Friday, with 6 daily spots.
Combined with the Ouest Atlantique network, this network covers the entire Atlantic coast from Brittany to Spain: €4,800 excl. VAT before discount—or €4,560 excl. VAT after applying the 5% multi-network discount, delivering 4.1 million weekly contacts. Paired with Rhône-Méditerranée, it forms the complete southern arc from the Atlantic to the Mediterranean.
