The West Atlantic/Ouest Atlantique network starts in southern Île-de-France and fans out across the entire western region of France: from Le Mans to Nantes, Tours to La Rochelle, and Orléans to Bordeaux. It generates 2.6 million contacts per week, capturing both suburban commuter trips and major holiday travel toward the Atlantic coast.
Covered Motorways
| Motorway | Route | Areas Served |
|---|
| A10 |
Les Ulis – Bordeaux |
Aquitaine route: Chartres, Orléans, Blois, Tours, Châtellerault, Poitiers, Niort, Saintes |
| A11 |
Saint-Arnoult-en-Yvelines – Le Mans, then Angers – Nantes |
"L'Océane": Chartres, Le Mans, Angers, Nantes |
| A85 |
Angers – Tours – Vierzon |
The Loire Valley cross-route |
| A83 |
Nantes – Niort |
The Vendée connection: Montaigu, Fontenay-le-Comte |
| A87 |
Angers – La Roche-sur-Yon |
Cholet area and inland Vendée |
| A28 |
Alençon – Tours |
The Normandy – Loire Valley connection |
| A81 |
Le Mans – La Gravelle |
Access to Brittany, toward Laval and Rennes |
| A837 |
Rochefort – Saintes |
The Charente coastline |
| A19 |
Artenay – Courtenay |
Southern Île-de-France bypass |
| A86 |
Rueil – Vaucresson-Vélizy |
Western Paris region (Île-de-France) |
The network covers Centre-Val de Loire, Pays de la Loire, Vendée, Poitou, and Charentes, featuring two entry points in the Paris region.
A Hub-and-Spoke Network Rather Than a Single Corridor
Unlike the Rhône-Méditerranée network, which is organized along two main corridors, Ouest Atlantique operates as a hub-and-spoke system. The A10 and A11 split near Chartres and subsequently serve two distinct coastal destinations:
- Aquitaine via Poitiers and Bordeaux
- Loire-Atlantique and access to Brittany via Le Mans and Angers
This is the ideal network to select when targeting Western France as a whole rather than a specific corridor.
| Indicator | Value |
|---|
| Weekly contacts |
2.6 million |
| Starting budget |
€3,000 excl. VAT |
| Cost per thousand contacts |
€1.15 |
| Cost per spot |
€100 |
| Spots per campaign |
30 (6/day over 5 days) |
Listener Profile
The station's national profile applies here: 52% ABC1 / upper socio-economic group, 55% aged 25–49, and 49% households with at least one child (Ipsos, 2023–2025).
On this network, the family demographic stands out significantly during school holidays. The A11 and A83 serve as primary access routes to coastal resorts in Loire-Atlantique, Vendée, and Charente-Maritime, while the A10 serves major leisure destinations in Poitou.
Seasonality: When to Buy?
- July and August mark the peak on the A11 and A83, which serve as access routes to the Atlantic coast.
- Spring holidays and bank holidays generate short-stay leisure traffic toward the Loire, Vendée, and Charentes, with lower pricing pressure than in summer.
- Year-round, suburban sections around Nantes, Tours, Angers, Orléans, and Le Mans generate regular commuter traffic, ideal for reaching a working demographic.
- Autumn remains an effective window for late-season tourism and Loire Valley wine tourism.
Which Advertisers Use This Network?
- Theme parks and leisure sites across Western France. Futuroscope and Puy du Fou are both located in immediate proximity to the network.
- Coastal tourism: campsites, holiday residences, and tourist offices across Vendée, Loire-Atlantique, and Charente-Maritime.
- Regional brands in Nantes, Tours, Angers, Orléans, or Poitiers seeking inter-city coverage.
- Automotive brands and services located right off a motorway exit.
- FMCG and food brands running seasonal promotional campaigns in Western France.
For a strictly urban campaign, see our options for advertising in Rennes and advertising in Bordeaux.
Formats and Buying Options
Standard 20- or 30-second spots, traffic update sponsorships, and weather report sponsorships. Standard 5-day campaign, Monday through Friday, with 6 daily spots.
Combined with the Sud-Ouest Centre network, this network extends coverage down to Toulouse and Bayonne: €4,800 excl. VAT before discount—or €4,560 excl. VAT after applying the 5% multi-network discount, delivering 4.1 million weekly contacts.
