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Adintime joins “Les Relocalisateurs”: empowering media through technology

Adintime joins “Les Relocalisateurs”: empowering media through technology

Published : 03/12/2026 11:34:20 Updated : 03/13/2026 08:48:06 News

Lise Dumonteil

Pôle Marketing

Let's be honest: when we want to launch an advertising campaign, simplicity often pushes us toward the same web giants. Yet, supporting our local and national media is a true strategic choice for our brands and our regions. However, it hasn't always been the easiest path technically... until today.

On January 7, 2026, Adintime reached a major milestone in its history by officially becoming the 17th member of the association Les Relocalisateurs. This commitment is not just a formality; it is a concrete response to a crucial challenge: finally simplifying access to local media to support the real economy. Our thesis is clear: Adintime's technology must become the essential lever for redirecting advertising budgets toward local and national players.

Who are Les Relocalisateurs? The collective for media diversity
Adintime: Breaking barriers to liberate media buying
Why this membership is a point of pride (and a natural fit) for Adintime

1. Who are Les Relocalisateurs? The collective for media diversity

The Les Relocalisateurs association is a 1901 law structure whose mission is to encourage the relocation of advertising investments for the benefit of French media, whether digital, radio, TV, or print. Faced with the rising power of major international platforms, the collective works to preserve the economic model of our media, thereby guaranteeing informational sovereignty and the diversity of voices necessary for a democracy rooted in social and economic realities.

By joining this movement, Adintime integrates into an ecosystem of leaders already committed to the cause. We are proud to collaborate with the 16 founding members: JCDecaux, FranceTV Publicité, CoSpirit Groupe, 366, Radio France Publicité, Cityz Media, RMC BFM Ads, Mediaposte, Dentsu, Publicis Media, France Pub, NRJ Global et Régions, Keemia, Libération, ShoWhere and Pub Audit. This alliance underscores our shared desire to boost the economy of our territories.

2. Adintime: Breaking barriers to liberate media buying

Adintime positions itself as the first French B2B marketplace dedicated to simplifying and digitalizing media buying. Our platform was designed to break down barriers to entry and eliminate the endless administrative procedures that too often distance brands from local media sales houses. We unify the buying experience by covering "offline" channels (Print, Radio, Out-of-Home) as well as digital levers.

To unlock this potential, our value proposition rests on three pillars:

Unified sourcing: Simple access to a multi-channel inventory.
Transparency: Direct connection with the media sales houses responsible for the campaigns, promoting faster exchanges.
A "jargon-free" approach: Making media buying accessible to all SMEs and decision-makers, without the usual technical complexity.

Step	❌ Before (Complex)	✅ With Adintime (Simplified)
🔍 Sourcing	Contacting each sales house one by one	Unified national and local inventory
📝 Admin	Multiple contracts and invoices	Single interface, centralized management
💡 Accessibility	Reserved for experts (technical jargon)	Accessible to all SMEs (simple)
🌍 Impact	Budgets captured by global platforms	Direct reinvestment in our territories
🛡️ Transparency	Opaque intermediaries	Direct relationship with French media sales houses

3. Why this membership is a point of pride (and a natural fit) for Adintime

This membership marks a convergence of missions. For us, technology should not be an end in itself, but a tool at the service of the common good. As Erick Gommeaux, President of Adintime, states: "With Adintime, we use technology to break down the complexity of media buying, but this simplification serves a broader vision: reconnecting brands with French media. By facilitating access to local inventories, we allow budgets to be redirected toward supporting information, employment, and the vitality of our territories."

The impact is concrete : by transforming manual processes, often long and difficult to track, into a fluid "all-in-one" experience, Adintime enables advertisers, from small to large SMEs, to gain productivity. This finally gives them the power to more easily choose local and virtuous solutions rather than turning, by default, toward global automated solutions.

Adintime’s entry brings an essential technological building block to the collective, transforming the intention to relocate into an immediate and simplified buying action. It is the perfect synthesis of technical performance and civic responsibility. We now invite advertisers and agencies to discover this new way of consuming media: efficient, simplified and, above all, deeply rooted in our territories. By leading the way, we also offer media sales houses increased visibility among a new network of buyers ready to commit.