Spotify advertising

Why advertise on Spotify? 

The audio format continues to be popular with the French:

• 70% believe that audio was essential to them in 2020****
• 56% think it's an escape from visual stimulation*****
• 22% listen to podcasts on a monthly basis******

Nevertheless, Spotify ads are still an innovative medium that advertisers don't often use to differentiate themselves from the competition. The platform allows to attract new prospects. 

Thanks to logged Spotify users, it is possible to have precise information about the different profiles that can be targeted:

• Who are they?  Age, gender, language, geographic location, interests and behavior
• What do they listen to? Playlist, genre, artists, events
• When and how do they listen? Listening times, medium (mobile, connected devices, game consoles...)

Spotify's many partnerships allow the platform to get more indications on these profiles:

• socio-demographic information: income, level of education, family and professional situation
• interests: entertainment, health, technology, cars, travel, finance, politics...

With its Podcast Sponsorship service, Spotify now allows advertisers to increase their reach by reaching premium users in addition to those who have registered for free.

Spotify's advertising targets and ad services

Spotify's audience age ranges are clearly defined: 38% of the listeners are between 16-24 years old, 22% between 25-34, 18% between 35-44, 13% between 45-54 and 9% between 55-64. The audience is composed of 58% man listeners.

The vast majority of listeners use Spotify from their smartphones (55%***), with the rest listening from computers (21%***), tablets (6%***), and connected devices (17%***). Free subscribers spend an average of 2.5 hours on Spotify.

Spotify offers a wide range of advertising formats:

• Audio 

Played on all devices during active sessions, audio ads reach a wide audience. 

• Video 

Video Takeover: The video ad is projected across the entire interface for an immersive experience.

Sponsored Session: This format allows you to offer your audience 30 minutes of uninterrupted listening time in exchange for watching your video ad.

• Display

Homepage Takeover: This option allows you to sponsor the Spotify homepage for one day

Overlay: Your ad appears as a large overlay across the Spotify interface

Leaderboard: available only on computers, your ad will remain visible when the application is in the foreground

• Special OPs

Sponsored playlist: "Urban Pop", "Summer Hits", "Travailler en musique", sponsor the music playlist your target listens to

Podcast: by sponsoring an exclusive and original Spotify podcast for a month, your ad is shown, in-podcast, between or within episodes. 

Why advertise on Spotify with Adintime?

Want to advertise on Spotify? A quote request is free on Adintime. A media purchase expert will call you back to help you qualify your request. Adintime is in direct contact with Spotify's staff, so we can quickly set up your ad once your quote has been approved.

Source : 

*Rapport sur les résultats trimestriels de Spotify au 1er trimestre 2022 & Official Charts Company 2022

**Étude Global Web Index, utilisateurs du service gratuit, 2019

***Spotify, data first-party, utilisateurs du service gratuit, 2019 

****  Étude réalisée par Yougov auprès de 2064 Français représentatifs de la population française, du 25 au 27 novembre 2020

*****Spotify Trend Survey - 15-37 ans - Monde - 2019

******Chartable, “Voilà pourquoi nous entrons dans l’âge d’or des podcasts”, février 2019. Etude Global Web Index, FR, 2018